Monday, June 30, 2014

Say Yes to treats from Starbucks and IMAX starting this July!

Get to enjoy treats from IMAX and Starbucks starting this July

Watching an IMAX movie?  Get a FREE Upsize from Starbucks!  Just got your fix of coffee from Starbucks?  Get a Complimentary Popcorn Upsize from Snack Time.  Just present and surrender your receipt.

Find out all about it HERE.

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Travel Madness Expo 2014

Travel Madness Expo 2014 at SMX Convention Center

One of the most sought after travel expo is here!  The 2014 Travel Madness Expo is on from July 04 - 06, 2014 from 9am-7pm at the SMX Convention Center.   

This Travel Megal Sale event is open to all existing cardholders of BPI Express Credit Classic,  BPI Express Credit MasterCard (Edge and Mini-Edge MasterCard, Blue MasterCard, Gold MasterCard, Petron-BPI MasterCard, BPI WorldPerks MasterCard, BPI Skymiles MasterCard and BPI Skymiles Platinum MasterCard), BPI Corporate Cards, BPI Amore Visa Card Regular and BPI Amore Visa Card Platinum, BPI Express Payment System, and BPI Prepaid Cards.

Fee of P50 will be paid at the entrance. The entrance ticket will also serve as a raffle ticket for EXTREME 3K PRICE CUT RAFFLESpecial Installment Plan, Real 0% and BuyNow,PayLater is also available for a minimum amount of P3,000 at selected retailers/merchants and on selected items.

Get the best deals at the best travel prices!  

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50% off on your iPhone 5 or 5s case or Get it FREE at Beyond the Box!!

Get the right case for you at Beyond the Box!
50% off on selected cases or get it FREE!

It's an all out SALE!  Get 50% off on your favorite iPhone 5/5s Case at Beyond the Box!  Or better yet, get an iPhone 5s today and get an iPhone 5s casing of your choice FREE! 

This offer duration is from July 1 - 30, 2014 only.  Battery Cases are not included.  Get it at your favorite Beyond the Box store!

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“Black Butler” Opens Exclusive in SM Cinemas - July 23

Serving cinemas soon, “Black Butler” is based on the Manga series known as “Kuroshitsuji" by Yana Toboso that was first published September 2006 by Monthly GFantasy.  Starring Hiro Mizushima in the titular role, Black Butler Sebastian with Ayame Gouriki as Shiori  along with Mizuki Yamamoto, Yuka, Yuu Shirota and Takuro Ohno, the movie is set in the year 2020, Shiori Genpo (Ayame Gouriki) runs the large corporation Funtom while  Shiori is also a descendant of the prestigious noble family Phantomhive of England. As a descendant of the noble family Phantomhive, Shiori solves difficult cases which are ordered by the queen.

In order to take revenge, Shiori makes a deal with Butler Sebastian (Mizushima). Their deal involves Butler Sebastian protecting Ciel until her revenge is fulfilled and then Sebastian will consume Shiori's spirit.

Friday, June 27, 2014

Greenhills Shopping Center to hold recycler’s bazaar

In its continuous effort to promote green living and awareness on proper solid waste management, Greenhills Shopping Center continues the fifth run of Cash for Scrap: A Recyclers’ Bazaar on June 29.

One of Metro Manila’s most-loved retail destinations is now calling everyone to participate and to bring their recyclable wastes this Sunday to the Parking 1, fronting G-Strip Building between 8 AM to 12 NN. Cash for Scrap 5 will be participated by Manila’s top recyclers—the core of the event’s success when it started four years ago.

“Cash for Scrap continues to draw in more support year after year. In 2013 alone, we were able to gather over 2,000kg of paper products, 1,650 kg of used lead acid batteries, among other forms of recyclable and reusable waste,” says Cathy Ko, General Manager of Greenhills Shopping Center.

SM Supermall presents the Biggest and Grandest promo, Shop and Win a SMDC Condo!

SM Supermalls gives away 10 fully-furnished SMDC condominium units to lucky shoppers

SM launches its latest and grandest offering with the Shop and Win Condo Promotion where for a minimum of P1,000 purchase along with an E-Plus, SM Advantage, Prestige or BDO Rewards card entitles shoppers to a raffle entry for a chance to win 1 of 10 condo units. Shown in photo are SM top executives during the press launch last June 24, 2014 at the SMDC Grand Showroom, MOA Complex, Pasay City.

Thursday, June 26, 2014

All-you-can-Eat at Shang Palace only for P1,288 net!!!

All-you-can-eat at Shang Palace in Makati Shangri-la

Yes it's true!! The catch?  You must Pre-book and pre-pay for Shang Palace All-you-can-eat dinner Ala Carte rush at Makati Shangri-la.

Pre-book and pre-pay on June 28 - 30, 2014 from 10am to 6pm, and enjoy the Ala Carte dinner only all-you-can-eat offer from July 1 - August 31, 2014.

Grab this unbelievable offer for a limited time only!

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Wednesday, June 25, 2014

Cherry Mobile cares for the students of Bayanijuan‏

Cherry Mobile gives to students of Bayanijuan

Five hundred pupils from Kindergarten to Grade Six of Bayanijuan in Calauan, Laguna recently received school kits from Cherry Mobile (Cosmic Technologies, Inc.).

ABS-CBN Lingkod Kapamilya, through its educational arm Programa Genio, partnered with Cherry Mobile to distribute notebooks, papers and pencils to the chosen students of Dayap Elementary School – Annex (DESA) and Santo Tomas Elementary School – Annex (STESA). This endeavor is under Cherry Mobile’s Be Cool in School Campaign. 

Highly Explosive Actioner "The Prince" packs a Powerhouse of cast

Axinite Digicinema brings the high-octane non-stop actioner “The Prince” in local cinemas starring Bruce Willis, Rain, Jason Patric and John Cusack  in an unrelenting action film that forces a retired crime boss back into the seedy underworld he’d left behind.

Directed by Brian A. Miller, known for his film-noir and cutting edge work in the action thrillers “Officer Down” and “The Outsider,”   “The Prince” brings the audience in the gritty underworld of revenge-seeking gangsters.  The movie finds Paul Brennan (Patric) twenty years after his retirement, a retired New Orleans crime boss, has lived a quiet life off the grid, running an auto repair garage in remote Mississippi. When his teenage daughter goes missing, Paul is forced to return to the city and face his former enemies. With the help of his daughter’s friend Angela (Jessica Lowndes), Paul comes face to face with Omar (Willis), the city’s most powerful man whose family he mistakenly took out, in an explosive final standoff that may offer redemption for Paul’s past mistakes.

“The Prince” will open very soon in theatres nationwide this September 10 from Axinite Digicinema.

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Celebrate Iced Tea month with Nestea!

In celebration of Iced Tea Month, we trace the glorious history of our beloved drink. Iced tea, despite the folklore, was not discovered by accident. It can be dated back to the 18th century in South Carolina, the only place in the United States at that time to produce tea plants. The first iced tea ever made was called Ice Tea Punches because they were heavily spiked with alcohol and were made with green tea leaves, not black.

The first traditional iced tea was introduced in 1879 in Old Virginia, with a recipe by Marion Cabell Tyree. She was the first to include lemon in iced tea. Soon after, it became popular and everyone followed suit. Thus, the traditional iced tea was born, and the rest, as they say, is history.

Tuesday, June 24, 2014

Crocs Epic Sale at Tiendesitas!!!

 Crocs Epic Sale!! July 4 - 6, 2014
Tiendesitas, Pasig City

The season is quickly changing from sunny to rainy, and part of the fun of switching seasons is the chance to update our wardrobe. Not only do we need to bring our jackets and raincoats out, but we also have to fill our shoe closets with reliable footwear that will not fail us during this season.

Crocs, the world’s favorite comfort shoe brand, is the perfect pair in any weather. Find one that suits you  and enjoy up to 90% off at the much awaited sale event of the season, the Crocs Epic Sale. Back due to popular demand, the biggest sale  ever is set to delight Crocs fans with  amazing discounts on a wide selection of designs.

The Crocs Epic Sale will be at the Ground Floor of Bldg A., Frontera Verde, Tiendesitas from July 4 to 6, 2014. A special preview sale for Citibank cardholders will be held exclusively on July 03, 2014. 

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Forget monopods and today’s parity gadgets because the future of live broadcast “selfies” is about to be seen in “Channeling,” a visionary movie taking today’s social media to a new level, using wearable eye-cast contact camera lenses that shows everything the human eye can feast on real time that the audience can watch on their smartphones.   

Set in a future that is just about to happen, the mother of all live streams and updates unfold in “Channeling” directed by first time director/writer Drew Thomas starring Taylor Handley known for his roles in “The Texas Chainsaw Massacre: The Beginning” and “Battle Los Angeles,” with interesting supporting cast that includes Kate French, Skyler Day, Dominic DeVore, Ryan Walker and Landon Ashworth, “Channeling” follows the lives of a young group of people broadcasting their daily lives to the most number of audience possible and competing to reach viral hits no matter what the cost.

Get Your 8 Glasses of Water with Summit Natural Drinking Water 2-Liter Pack

Aside from exercising and eating healthy food, one of the best ways to take care of our health is by drinking eight glasses of water a day. Not only does it keep your body hydrated, you also enjoy the many health benefits that come from drinking water.  With its many benefits like flushing out toxins, aiding digestion and elimination, and keeping us hydrated 24/7, it’s important to drink the right amount of water everyday.

However, with today’s fast paced lifestyle, it has become harder to track whether we have had our eight glasses daily. Summit Natural Drinking Water, your partner in reaching for your goals, has found an easy way to stay on top of your hydration goals – a two-liter bottle, which is exactly eight glasses of water.


From producer Guillermo del Toro and director Jorge Gutierrez comes “The Book of Life,” an animated comedy with a unique visual style. “THE Book of Life” is the journey of Manolo, a young man who is torn between fulfilling the expectations of his family and following his heart.  Before choosing which path to follow, he embarks on an incredible adventure that spans three fantastical worlds where he must face his greatest fears. Rich with a fresh take on pop music favorites, the movie encourages us to celebrate the past while looking forward to the future.

Sunday, June 22, 2014

Vamos Leo: all there is to know about Messi live from the 2014 FIFA World Cup Brazil™

adidas and Team Messi launch exclusive app which will follow every step of the star player in global football´s grandest stage and as it happens

To ensure that fans all over the world don’t miss a beat of what’s happening with Leo Messi from the first day of the World Cup, adidas introduces Vamos Leo, the most comprehensive, real-time app for all things Messi at the 2014 FIFA World Cup Brazil™.

The app, which is supported by a Facebook tab, features a range of exclusive info and insights about the Argentinian captain, including a countdown to his matches and an aggregation of all official ‘Leo news’. Also within the app is an exclusive live feed of all the social media conversations involving Messi throughout the tournament – allowing fans not only to follow, but also to engage, and be a part of these conversations.


Gary Oldman in Dawn of the Planet of the Apes

Revolutionary duo - WETA Digital and Andy Serkis who gave us the groundbreaking effects of motion capture are back once again on the big screen in “Dawn of the Planet of the Apes.”  The previously released “Rise of the Planet of the Apes,” an arresting story, launched a new franchise and became a global hit  grossing nearly $500 million and receiving critical and audience acclaim.  It was the first live-action motion picture to star and be told from the point of view of a sentient animal Caesar-- a character with human qualities and with whom moviegoers experienced a real emotional bond.

In “Dawn of the Planet of the Apes,” Caesar’s principal human contact is Malcolm, portrayed by Jason Clarke. Malcolm is a former architect who lost his wife to the virus that wiped out most of humanity. Left on his own to raise his teenage son, Malcolm is desperate to maintain the hope and stability he and Alexander have found within a small colony of fellow survivors in San Francisco.

Wednesday, June 18, 2014

Dreamworks "Home" First look and International trailer reveal

Directed by Tim Johnson and featuring the voices of Rihanna, Jennifer Lopez, Jim Parsons and Steve Martin, "Home" leads an alien race to Earth who had long been looking for a place to call home.  In the movie, an overly-confident alien named Boov gets busy reorganizing the Earth and had the humans promptly relocated.  Meanwhile, Tip (Rihanna), a teenage girl manages to avoid capture and accidentally finds Boov's  accomplice named Oh (Parsons).  The two become unlikely buddies and together as fugitives, they embark on a comical globe-trotting adventure on the road trip of a lifetime to go home.

Please click on the link to see trailer reveal : 

"Home" will open soon in cinemas (March 2015) from 20th Century Fox to be distributed by Warner Bros. 

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Tuesday, June 17, 2014

Always a "Third Person" in relationships

Academy Award Winner director Paul Haggis (“Crash) once again explores complex characters in the intriguing interconnected stories in “Third Person” starring Liam Neeson, Olivia Wilde, Maria Bello, James Franco, Mila Kunis, Adrien Brody, Loan Chabanol and Moran Atias.

At the core of the story is Liam Neeson, who plays Michael,  a Pulitzer Prize winning author who has holed himself up in a hotel suite in Paris to finish his latest book.  He recently left his wife, Elaine (Kim Basinger), and is having a tempestuous affair with an ambitious young writer, Anna (Olivia Wilde) who has her own agenda.

Step into the adidas Dugout at the 2014 FIFA World Cup BrazilTM

FIFA World CupTM heavyweights Patrick Vieira and Fernando Hierro kick-off the adidas Dugout shows

For the 2014 FIFA World Cup Brazil, adidas is inviting you to join its first ever live World Cup show – The Dugout, streamed on YouTube. 

Taking place at 10am (BRT) at the adidas Posto HQ (Brazil Clube Regatas Flamengo, Gavea), the first adidas Dugout show will feature French World Cup winner Patrick Vieira. Patrick will also be joined by Spanish footballing legend Fernando Hierro as they discuss the tournament and their nation’s chances.

To watch these two legends of the game live, go to the adidas YouTube page from 11:00am BRT starting on 12th June.

FREE Pepsi with every Fuel up at Petron!

 Fuel up at Petron for a FREE ice-cold Pepsi!

Summer isn't over yet!  Gas up at Petron and beat the heat with FREE ice-cold Pepsi.  So gas up at Petron today and get more Pepsi!  You must have a Petron Value card to avail of the offer.

Promo Mechanics:
1. For every P1000 single receipt purchase of Petron Blaze 100 Euro 4, XCS, Xtra Advance, Petron Super Xtra Gasoline or Turbo Diesel and "upon presentation of Petron Value Card", customer can get one (1) Pepsi or Pepsi Max 500mL PET Bottle.

2. Maximum of 3 Pepsi 500mL PET Bottle redemption per receipt regardless of the amount.

Sunday, June 15, 2014

Academy-Award winner Adrien Brody pairs up with Moran Atias in "Third Person"

Adrien Brody who won the Academy Award for Best Actor for his portrayal of real-life Holocaust survivor Wladislaw Szpilman in Roman Polanski's “The Pianist” and he is, to date the youngest person to have received the Oscar in that category stars in the latest romantic thriller “Third Person” opposite an impressive cast that includes Liam Neeson, Kim Basinger, Moran Atias, James Franco, Mila Kunis and Olivia Wilde.

Saturday, June 14, 2014

Father's Day treat at Azalea Hotel and Residences Baguio

Happy Father's Day to our Super Dads!

It's Father's Day today!  And if somehow you are anywhere in or near Baguio, do drop by Azalea Hotel and Residences in Leonard Wood Loop, Baguio City and get to enjoy a Super Dad Father's Day celebration and enjoy great tasting Pinoy comfort food at Tradisyon, Azalea Hotel's main dining place.

Enjoy the brunch buffet or dinner buffet for only P550 per adult, and as a treat for you and all dads out there, Kids eat FREE!  So come celebrate Father's Day at Azalea Hotels and Residences.  I miss going to Azalea, hope to be able to visit them again soon when I visit Baguio!

Once again, Happy Father's Day to all dads out there!!

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Get a chance to win and fly to Spain to watch Gilas Pilipinas Live in Spain!

 #PushtotheMax Win a trip to watch 
Gilas Pilipinas in Spain!

Max's Restaurant is giving you the chance to show your support for our Men’s National Basketball Team, Gilas Pilipinas, as you watch and cheer for them in the actual games LIVE in Spain!

To join the contest, you need to either dine-in, take out or have Max’s food delivered to you. And for every food purchase worth P300, you get one raffle coupon. All you have to do is fill up the raffle coupon and drop it at designated drop boxes at Max’s Restaurant.

Show your support for Gilas Pilipinas with #PusoToTheMax.

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Global football stars come together for adidas ‘house match’

 adidas unites David Beckham, Zinedine Zidane, Gareth Bale and Lucas Moura for “all in or nothing” 2014 FIFA World Cup Brazil™ campaign

adidas has brought together some of football’s biggest stars past and present for a football match like no other. Released today, the ‘House Match’ video features footballing icons David Beckham and Zinedine Zidane with Gareth Bale and Lucas Moura and is part of the adidas “all in or nothing” 2014 FIFA World Cup Brazil™ campaign.
House Match sees the four footballers together in an unexpected setting -relaxing at home in front of a football video game, before the players get the urge to show off their skills for real. What follows is a rollercoaster ride as the Beckham, Zidane, Bale and Moura display just what can be done with a football, even in the tightest of spaces.

Here comes the trailer: "THE PENGUINS OF MADAGSCAR"

The Penguins of Madagascar are back!!!

This latest animated espionage caper is directed by Simon J. Smith and Eric Darnell, the comedy stars the outrageous quartet elite commandos with unparalleled fighting skills from the Madagascar movies - Skipper (voiced by executive producer Tom McGrath), Kowalski (Chris Miller), Rico (John DiMaggio) and Private (Christopher Knights).

As "The Penguins of Madagascar" continue their mission, they come into conflict and ultimately team with the high-tech animal organization known as North Wind (its motto: "No one breaks the Wind").  They don't see eye to eye as regards tactics and gadgetry and more hilarity ensues as they go deeper into the mission.

Buy 1 Get 1 at Kenny Rogers Roasters!

Buy 1 Get 1 on all snacks at Kenny Rogers Roasters!

Kenny Roger's Buy 1 Get 1 on all snacks is back!!!  Get to enjoy your favourite snacks again and again!  Buy 1 Get 1 on sandwiches, pasta dishes and more!

Available from 2pm to 5:30pm, Monday to Friday only at all Kenny Rogers Roasters!  This offer is on until July 31, 2014.

Available for dine-in, take-out and even delivery!  Don't miss this offer!

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Friday, June 13, 2014


Award-winning director Paul Haggis’ latest romantic thriller “Third Person” follows the journeys of three sets of couple at three different stages of a relationship set at the backdrop of Paris, Rome and New York.  The movie’s main character Michael, played by Liam Neeson, a novelist who’d been famous for his previous work has holed himself up in a hotel suite in Paris finishing his latest book.  Within the hotel works a maid named Julia, Mila Kunis’ character – an ex-soap opera actress who was once a frequent guest at the hotel.

Julia is caught in a custody battle for her 6-year old son with her ex-husband Rick played by James Franco, who is a famous New York artist.   With her support cut off and her legal costs ruinous, Julia’s lawyer Theresa (Maria Bello) has secured Julia one final chance to change the court’s mind and be reunited with the child she loves.     Julia’s sole motivation in life is to gain joint custody of her son but her fragile psychological state and the circumstances of her marriage break-up make that a big challenge.

Thursday, June 12, 2014

It's Dunkin' Donuts Day on June 14!!!

Now on their 11th year!  Dunkin' Donuts is celebrating Dunkin' Donuts Day!  Yes it's that time of the year again, oh times flies fast.

On June 14, rush to your favorite Dunkin' Donuts store and celebrate Dunkin' Donuts day by getting a FREE Donut starting at 2pm up to 3pm!  FREE Donuts for all!  If you feel you want more, then get your fill by getting 2 dozens or 2 Dunkaboodle boxes for only P299.00

Let's all enjoy Dunkin' Donuts day and enjoy our FREE donuts.  See you in line!

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“Channeling” – You're only live once

In today’s social-media obsessed and advertising-driven world, the upcoming thrilling film “Channeling” brings a thought-provoking commentary on the possible path of destruction on the way we currently channel our lives.  It introduces us into a world where people have begun live-casting.  Using a camera in the form of a contact lens, people begin sharing every part of their lives. Some lives are more exciting to watch than others.

Written and directed by Drew Thomas, “Channeling” tells the story of a soldier who returns home for his brother’s funeral to find that his older sibling’s death is mired in a mystery involving social media “eyecasting,” where a user places a contact lens with a camera on their eye and broadcasts everything they do.  The more hits you get on your “channel” the more sponsors you can acquire.  This spawns casinos where gamblers can bet on people’s life events and unscrupulous channel producers who try to spice up the action on their eyecaster channels.

Winner at the recent Phoenix Film Festival as Best Sci-Fi Feature, “Channeling” opens July 2 in local cinemas nationwide from CrystalSky Multimedia.

Check out the thrilling trailer here:

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Wednesday, June 11, 2014

Siklab Kalayaan Feast

An Independence Celebration like no other at Siklab!

Get the best-selling Chicken Barbecue of Siklab for only P116 only on June 12, 2014.  Get your share today!  Celebrate the Philippines' Independence Day

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Jessica Soho often shares her story about being an “accidental journalist,” but her long list of achievements including the distinction of being announced as the Philippines Most Trusted News Presenter for 2014 by Reader’s Digest Asia is certainly no coincidence.

The veteran broadcaster’s latest honor is featured in the June 2014 special issue of Reader’s Digest. Voted for by consumers, Reader's Digest Most Trusted Brand Awards have been given to brands excelling in various fields for the past 16 years.

116 FREE Flights to celebrate the 116th Philippine Independence Day!

Happy Independence Day!
Win 116 FREE Flights on June 12, 2014

Philippine Airlines, the country's official flag carrier is celebrating the Philippine Independence Day with a chance to win 1 of 116 FREE flights in commemoration of the 116th Philippine Independence Day!

Find out how you can, Watch out on their Facebook page HERE.  Watch out for updates today staring at 9am.

Happy 116th Independence Day!

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Tuesday, June 10, 2014

The South East Asian Food Market at Mafbex 2014

A First!  The South East Asian Food Market 
at Mafbex 2014
June 11 - 13, 2014
World Trade Center, Philippines

Get the best of the world's dishes this side of the world, see, taste and feel what the South East Asian Food Market is all about, featuring exhibitors from China, Japan, Korea, Thailand, Australia, USA, Philippines, Indonesia, Italy, Singapore, Germany, Sweden, and more more more!

All in the name of great food, be there!

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The phenomenal bestselling book by John Green, “The Fault In Our Stars,” adapted to film starring today’s most talented young actors Shailene Woodley and Ansel Elgort is now a certified blockbuster film on its opening weekend across the globe.

Like fate, the movie’s success has already been written in the stars when it opened to a lustrous P52 million  in just four (4) days after it opened (June 5) in the Phils., likewise, it also earned a brilliant $48 million in the U.S. on its opening weekend.

Monday, June 9, 2014

Olivia Wilde's Tempestuous affair with Liam Neeson in “THIRD PERSON”

Modern-day renaissance actress Olivia Wilde, who effortlessly transitions from sharing the screen with renowned actors to working alongside devoted doctors and teachers in Haitian refugee camps stars in the upcoming romantic thriller “Third Person” opposite Liam Neeson.

Scripted and helmed by Academy Award Winner Paul Haggis (“Crash”), “Third Person” is set in Paris, New York and Rome that follows three intersecting stories of love and relationships in crises.  Michael (Liam Neeson) is a Pulitzer Prize winning author who has holed himself up in a hotel suite in Paris to finish his latest book.  He recently left his wife, Elaine (Kim Basinger), and is having an affair with an ambitious young writer, Anna (Olivia Wilde) who has her own agenda.

FREE Burger for a year with TGIFridays Do the Selfie

Do the Selfie! Win FREE Burger for a year!

It's TGI Friday's 20th Anniversary!  Take the craziest selfie/group selfie at any TGIFridays logo / Text / Facade at the new TGI Fridays Glorietta store, post it on your Instagram account and tag TGIFridaysPH and #selfiefridays

20 winners will be chosen to get FREE Burger for a year!  Join up now!

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Half-Price Cheese Day!!!

It's Half-Price Cheese Day at The Cheese Steak Shop!

Mark your calendars!  It's the 3rd year anniversary of The Cheese Steak Shop and we are celebrating Half-Price Cheese Day!

Get your favorite Authentic 7" Classic Cheesesteaks at only P150 only!  Remember the date June 16, 2014 at The Cheese Steak Shop, Philsteel Tower, 140 Amorsolo ST. Makati!

Find out more and be updated with The Cheese Steak Shop, Like them on Facebook at

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Sunday, June 8, 2014

Reader's Digest Trusted Brands Award 2014, Recognizing the products that make a difference

TRUST. Five letters that spell the difference between succeeding and building the legacy of a company. Much like any kind of relationship, trust is something that is not so easily achieved, yet has become invaluable in today's rapidly changing landscape.

There is no doubt that for business, trust is a form of currency. It underpins the perceived value a brand enjoys. If a product doesn't deliver what it promises, or what it has done on previous occasions, then there are many alternative products waiting to lure away its customers. But when a brand does deliver, consumers feel a sense of trust and are more likely to support it – and to continue buying it in the future.

Once trust is established, it becomes an instinctive response – the consumer buys the brand without so much as a second thought because it is "their" brand. 

Saturday, June 7, 2014

Academy Award-winner Cate Blanchett lends voice in "How to train your dragon 2"

This year’s Academy Award-Winner for Best Actress, Cate Blanchett, joins the family of Vikings and dragons in “How To Train Your Dragon 2.”

Playing opposite the voices of the returning cast along with Gerard Butler, Jay Baruchel, America Ferrera and Jonah Hill, Blanchett lends voice to Valka, the long-lost mother of Hiccup.  Upon meeting her, Hiccup and dad Stoick (Butler) find out that she has been living with and protecting the dragons in a hidden haven. 

SM Supermalls wins ultimate seal of consumer approval

(L-R) Sue Carney, Editor-in-Chief, Readers Digest Asia Pacific with the SM Supermalls team, Steven Tan, Senior Vice-President for Operations, Annie Garcia, President, Grace Magno, Vice-President for Advertising and Sheron White, Group Advertising Director, Readers Digest Asia Pacific.
SM Supermalls on June 4, 2014 clinched, for the second year, the Platinum in the Reader’s Digest Trusted Brand Award for the Shopping Mall category in the Philippines for 2014.  As the ultimate seal of consumer approval, the Trusted Brand Award reflects SM Supermalls’ commitment to trustworthiness and credibility, quality, value, understanding of customer needs, innovation and social responsibility. 

SM Supermalls adheres to basic tenets of shopping center management rooted in providing the highest level of service and delight to its shoppers which include well-curated local and global fashion brands through partnering with the world’s best retailers; a delectable mix of food tenants giving the market a taste of the best in the local and global scene; a wide array of entertainment options; awe-inspiring architectural eco-friendly designs and a warm ambience that allows shoppers from all walks of life to feel safe, comfortable and happy.

Thursday, June 5, 2014

Sneak Previews on June 9 & 10 – “How to train your Dragon 2"

20th Century Fox brings the high-flying adventure, “How To Train Your Dragon 2” ahead of its  regular release date in Philippine cinemas with its nationwide sneak previews on June 9 (Monday) and June 10 (Tuesday) starting at 5:00pm.   
From DreamWorks Animation, the studio that brought the world blockbuster family animation such as “Shrek,” “Kung Fu Panda” and “The Croods,” comes the highly anticipated sequel to the Academy Award®-nominated “How To Train Your Dragon,” based on the children’s book series by Cressida Cowell.

Choose your Champion with Coloud! Win an iPod Touch!

Choose your Champion with Coloud
Win an iPod Touch!

Get a chance to win an iPod touch 5th Gen 32GB with your Coloud Boom Football Edition Headphones! Make sure to follow @ColoudPH on Instagram

Promo is on from June 1 - July 12, 2014.  Buy your #ColoudFootball Edition headphones at Beyond the Box, Digital Hub, Digital Walker stores, Astrovision, AstroPlus and more!

Want to know how to win one?  CLICK HERE to find out. 

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“THE BOOK OF LIFE” International trailer released

20th Century Fox Animation and Reel FX Animation Studios present “The Book of Life” starring Channing Tatum, Zoë Saldana, Diego Luna, Christina Applegate, Ice Cube, Kate del Castillo and Ron Perlman.  Produced by acclaimed filmmaker Guillermo del Toro and directed by Jorge Gutierrez. Gutierrez who also wrote the screenplay with Doug Langdale.

An animated comedy with a unique visual style,  “THE Book of Life” is the journey of Manolo voiced by Diego Luna, a young man who is torn between fulfilling the expectations of his family and following his heart.  Based on the Mexican Dia de Muertos holiday, the pair’s new animated adventure tells the story of a pair of friends, Manolo and town hero Joaquin (Channing Tatum), who both vie for the affections of the beautiful Maria (Zoë Saldana). For Manolo, alas, the path of true love has a venomous magical snake on it, and he’s sent spinning across three netherworlds in the hope of returning to reclaim his love.

Before choosing which path to follow, he embarks on an incredible adventure that spans three fantastical worlds where he must face his greatest fears. Rich with a fresh take on pop music favorites, “The Book of Life” encourages us to celebrate the past while looking forward to the future.

Also joining the cast are Cheech Marin, Hector Elizondo and legendary tenor Placido Domingo, plus Ana de la Reguera (Nacho Libre, Eastbound and Down), Eugenio Derbez (Instructions Not Included), comedian Gabriel Iglesias (Stand-up Revolution), radio personality Ricardo (“El Mandril”) Sanchez, and Danny Trejo (Machete).

“The Book of Life” opens October 16 in cinemas nationwide from 20th Century Fox.  View the international trailer release here

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Performance capture creates Ape evolution and revolution in "Dawn of the Planet of the Apes" trailer

20th Century Fox has recently shared the hair-raising performance capture behind the upcoming revolutionary action thriller “Dawn of The Planet of The Apes,” where Caesar, a CGI-created ape introduced in the previously released “Rise of the Planet of the Apes” is now an older, wiser and more troubled character.  Watch trailer here

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Wednesday, June 4, 2014

This Generation's Parents: Laura Dern and Sam Trammell in "The Fault in our Stars"

Typifying this generation’s parents are Laura Dern and Sam Trammell in the book-to-film adaptation of “The Fault In Our Stars” from author John Green and director Josh Boone.
The film follows Hazel(Shailene Woodley) and Gus (Ansel Elgort) as their relationship develops and they set off on a surprising and exciting journey to Amsterdam. Laura Dern, who plays Frannie, Hazel Grace Lancaster’s mother in the film.   “What I love about the story is that it is not about cancer; it is about falling in love and being true to who you are, not apologizing for yourself,” says Dern.“It is about believing in the moment and really honoring the joy of the moment, no matter how bad everything might look. And those are themes we all need today.”


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