Reader's Digest Trusted Brands Award 2014, Recognizing the products that make a difference

TRUST. Five letters that spell the difference between succeeding and building the legacy of a company. Much like any kind of relationship, trust is something that is not so easily achieved, yet has become invaluable in today's rapidly changing landscape.

There is no doubt that for business, trust is a form of currency. It underpins the perceived value a brand enjoys. If a product doesn't deliver what it promises, or what it has done on previous occasions, then there are many alternative products waiting to lure away its customers. But when a brand does deliver, consumers feel a sense of trust and are more likely to support it – and to continue buying it in the future.

Once trust is established, it becomes an instinctive response – the consumer buys the brand without so much as a second thought because it is "their" brand. 

SM Supermalls wins ultimate seal of consumer approval

(L-R) Sue Carney, Editor-in-Chief, Readers Digest Asia Pacific with the SM Supermalls team, Steven Tan, Senior Vice-President for Operations, Annie Garcia, President, Grace Magno, Vice-President for Advertising and Sheron White, Group Advertising Director, Readers Digest Asia Pacific.

SM Supermalls on June 4, 2014 clinched, for the second year, the Platinum in the Reader’s Digest Trusted Brand Award for the Shopping Mall category in the Philippines for 2014.  As the ultimate seal of consumer approval, the Trusted Brand Award reflects SM Supermalls’ commitment to trustworthiness and credibility, quality, value, understanding of customer needs, innovation and social responsibility. 

SM Supermalls adheres to basic tenets of shopping center management rooted in providing the highest level of service and delight to its shoppers which include well-curated local and global fashion brands through partnering with the world’s best retailers; a delectable mix of food tenants giving the market a taste of the best in the local and global scene; a wide array of entertainment options; awe-inspiring architectural eco-friendly designs and a warm ambience that allows shoppers from all walks of life to feel safe, comfortable and happy.

Readers Digest Trusted Brands 2014

WHICH BRANDS DO FILIPINOS TRUST MOST?

In an ever changing world of preferences, and with the ongoing shift in the relationship revolution between companies and their consumers, is there still such a thing a BRAND LOYALTY?

On its 16th year, Reader’s Digest conducts its annual Trusted Brands Survey in recognition of the companies that have consistently maintained excellent products and service to earn them a Platinum or Gold award.

The grand awarding ceremony will be held on Wednesday June 4, 2014, at the CROWNE PLAZA MANILA  Gracing the event will be Readers Digest Asia editor in chief Sue Carney and Readers Digest Group Advertising Director for Asia Pacific, Sheron White as well as the top executives of the winning brands.