Global
award-winning intercontinental communications group, COMCO Mundo League of
Enterprises, continues its landmark Decada de COMCO year-long 10th
anniversary celebration by implementing sweeping executive advancements across
its group of companies, headlined by the promotion of Joyce Yu to Associate
Vice President and the historic elevation of seasoned leadership talents to
agency partners.
Elevating
Agency-Honed Leaders to Partners
Joyce Yu has been
promoted to Associate Vice President for Events, Activation & Media
Production and Managing Director & Head of SEA Wave & Spice Inc. and
ALAB Experience+, and has been elevated to company partner. Ms. Yu helped
expand the events and brand experience service of COMCO Mundo, creating SEA
Wave & Spice Inc. – the Super Agency & Studio, housing ALAB
Experience+, the events and media production arm of the group, and other
applied communications services such as digital, storytelling studio, multimedia
arts, and creative talent & influencer management. She has spearheaded
landmark campaigns and events, including the European Higher Education Fair
(2022 to 2025), the Korea Tourism Organization Travel Fiesta, Sony Next Gen XP,
BonChon’s "Snow Much To Love: Korean Snow Festival" Media Launch,
Samsung Mobile launches, the Century Tuna Superbod Life Run, the Century Tuna
"The Best You Starts Now" Campaign, The Communications Olympiad with
the International Association of Business Communicators (IABC) Philippines, and
the launch of the pioneering SEA CAN Alliance by COMCO Mundo.
Jam Bufi, Manager
for Integrated Communications and Deputy Head of TARO AOX Inc., the specialist
digital / tech PR and public affairs agency of COMCO Mundo, has also been
officially elevated to partner status. A graduate of the elite Camp COMCO
Mentorship Program on its fifth cycle in 2017, Ms. Bufi has been a vital driver
of the growth of the agency's technology and digital PR practice group. Joining
them as partner for COMCO Southeast Asia - Pilipinas is another Camp COMCO
alumna (Cycle 9 in 2018) Patricia Raña, recently promoted to Manager for
Business Excellence & Ecosystem Administration and Deputy Head of Sundaica
Shared Services & Enterprise Community’s Balanghai Division, the corporate
services unit of the group. Ms. Raña has been instrumental to the growth of the
agency's financial and administrative unit and championed COMCO’s ACTDEV
(Agency Culture and Team Development) programs.