Last May, LG Electronics (LG) hosted a showcase of
the LG OLED evo AI G6 at Picture Shop, a post-production company based in Los
Angeles. As a long-standing partner for Hollywood technicians, LG invited
industry professionals to experience the new TV firsthand. The event drew a
distinguished group of industry professionals, including veteran color
scientist Joshua Pines, whose credits include “Blade Runner” (1982), “Starship
Troopers” (1997), “Saving Private Ryan” (1998), “Gravity” (2013), “The Revenant”
(2016) and “Old” (2021). Also in attendance were cinematographer Johanna Coelho
and colorist Tony D’Amore from the award-winning TV series “The Pitt.”
The G6’s new technology takes every aspect of picture quality to a whole new level. The first thing the experts experienced was LG’s next-generation picture quality technology called Hyper Radiant Color Technology. With Brightness Booster Ultra,1 which delivers up to 3.9 times the brightness, it expresses Perfect Black2 and Perfect Color3 under any light and in any environment, while the α (Alpha) 11 AI processor Gen3 faithfully preserves even the most intricate details of the video. “The picture quality technology presented by the G6 precisely meets what the entire Hollywood post-production industry has long been demanding,” said Pines.





