How financial health and responsible AI can redefine inclusion in the Philippines

 GCash echoes calls for values-driven fintech to drive long-term financial progress

In a country where millions are newly entering the formal financial system, inclusion must be measured not by sign-ups or transactions, but by whether people are becoming more financially resilient over time.

Filipinos deserve access to innovative and seamless financial services so they can participate and thrive in the growing digital economy, underscoring that GCash has remained steadfast in expanding digital financial inclusion.

Rowie Zamora, chief strategy officer of Mynt, the parent company of GCash, said the real measure of inclusion lies in helping users build healthy financial habits that allow them not just to transact, but to thrive.

“Access is only the starting point,” Zamora said. “Financial inclusion should ultimately help people manage their money better, prepare for uncertainties, and work toward their long-term financial goals.”

GCash's lending arm Fuse recognized at The Asset’s Triple A Digital Awards

Fuse Lending, the credit arm of GCash, the Philippines' leading finance app and mobile wallet, was recognized for its innovative products at The Asset’s Triple A Digital Awards, recently held in Hong Kong. The awards are a recognition by Hong Kong-based financial journal The Asset of companies and institutions that have “excelled in innovation” and have developed a “unique digital experience for customers across the Asia-Pacific and the Middle East.”

Fuse Lending received the Best Emerging Digital Technologies Award for GLoan Sakto, a nano-loan product providing Filipinos with easier access to credit, specifically targeting Filipinos who prioritize the daily needs of their families or need support in making ends meet until the next payday.