FIFA World CupTM heavyweights Patrick Vieira and Fernando Hierro kick-off the adidas Dugout shows
For the 2014 FIFA World Cup Brazil, adidas is inviting you to join its first ever live World Cup show – The Dugout, streamed on YouTube.
Taking place at 10am (BRT) at the adidas Posto HQ (Brazil Clube Regatas Flamengo, Gavea), the first adidas Dugout show will feature French World Cup winner Patrick Vieira. Patrick will also be joined by Spanish footballing legend Fernando Hierro as they discuss the tournament and their nation’s chances.
To watch these two legends of the game live, go to the adidas YouTube page
Alongside interviews with Patrick and Fernando, the magazine-style show will also feature exclusive behind the scenes content captured with the current Spanish World Cup squad.
Hosted by KICKTV hosts Layla Anna-Lee and Hugh Wizzy in front of attending media, the Dugout will also take questions from YouTube viewers for Patrick and Fernando during the show.
The Dugout brings an audience of millions of football fans closer than ever before to adidas footballers and legends, providing debate, views and reactions to all the action in Brazil on and off the field. The series of six shows will be broadcast over the course of the tournament, on June 12, June 13, June 27, June 28, July 3, with a final show to take place on July 12, the eve of the 2014 FIFA World Cup™ Final
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