Adidas 4D redefines running for your sport with all-new FW18 Alphaedge 4D

adidas announces the global launch of ALPHAEDGE 4D, engineered with the ADIDAS 4D midsole, for controlled energy return and breathable cushioning during intensive training runs.

Klaus Rolshoven, Director of Future Design, at adidas said:  “ADIDAS 4D is our most ambitious midsole to date. What started out as a conceptual FUTURECRAFT innovation, has not only allowed us to completely re-think our manufacturing processes, but to create a data-driven experience that breaks new ground in performance capability and comfort.”

ALPHAEDGE 4D features a sport-inspired geometric lattice structure, that provides stability, support and pin-point energy return, precisely where needed during the most challenging training run or workout.

adidas Running launches brand-new PureBOOST GO, created specifically for thrilling city running

Adapt to the city streets and experience the thrill of urban running with the new adidas PureBOOST GO

After introducing a limited release black and white colourway in early July, adidas Running now presents PureBOOST GO – a silhouette created especially for the street runner. Designed for changing directions, the highly adaptive shoe offers a running experience that’s both thrilling and accessible for all. 

adidas presents the Deerupt Runner

adidas Originals’ new Deerupt Runner silhouette steps out in 6 striking new colorways this week, just in time for the summer heatwave. Leveraging the shoe’s simple design and disruptive visual language, the release presents the Deerupt Runner model in a slew of two-tone editions.

Adidas creates new Climachill range to keep athletes comfortable and cool in extreme heat

adidas’ new CLIMACHILL structure helps prevent wet cling and increases air flow intended to allow athletes to train longer in hot conditions 

adidas launches a new innovation in the CLIMACHILL range created to help athletes train harder for longer, even in high temperatures.  

Harden Vol. 2 Lift Off

LIFT OFF!

All engines running. adidas introduces Harden Vol. 2 Lift Off just in time for the playoffs. Lift Off features a black upper with red and silver accents, embracing Harden’s ultimate mission to land a championship in Houston.

Hardn Vol. 2 Lift off is now available at adidas retail stores and http://shop.adidas.com.ph/sports/basketball/shoes.html 

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Adidas unveils evolved Ultraboost and Ultraboost X Silhouettes, featuring a brand-new Primeknit Construction

adidas Running released new pinnacle performance innovations, the updated UltraBOOST and UltraBOOST X, designed to push the boundaries of running technology and provide the ultimate running experience. Fusing the past and future, as well as adidas’ most advanced technologies, the new silhouettes are engineered for unparalleled movement, precision and fit. 

Introducing the Adidas Athletics Z.N.E. reversible jacket: Designed for Versatility

The latest addition to the adidas Athletics line-up: the adidas Z.N.E. Reversible Jacket puts versatility and style at the heart of the design, offering the wearer two style-led options

adidas today unveiled its latest innovation; the adidas Z.N.E. Reversible Jacket, crafted to allow athletes to choose when they want to stand out and when they would rather blend in.

adidas Originals Showcases That Creators Are #NEVERFINISHED

On February 24, Creators who have constantly broken the loop of complacency in art, music, fashion, and sports came together for adidas Originals’ NEVERFINISHED Showcase. Like the adidas SS18 Brand Film that was released globally on January 25, the showcased SS18 collection proves that creativity is in a constant state of evolution.

Gas. Brake. Cook. Adidas and James Harden change direction with Harden Vol. 2

James Harden knows within seconds that his defender can’t guard him. Jab, dribble, hesi, cross, step-back, drill the three. Harden’s got his defender on skates before they can even react to his first move. A recipe few can master but for Harden it’s what makes him basketball’s most lethal creator.   

Designed to enhance No. 13’s skill for changing direction, adidas introduces Harden Vol. 2 with FORGEFIBER and full-length BOOST. The second volume in Harden’s signature line is uniquely constructed to elevate his deceptive footwork and amplify his ability to create space on-court.  

adidas Originals Revives adicolor Apparel Franchise in SS18

adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognizable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate color for a new generation - never afraid to poke fun at itself.

New Adidas Alphaskin performance layer ditches distractions to help athletes raise their game

The new design eliminates distracting seams to help athletes focus on their performance in competition and training.

Today adidas revolutionizes base layer technology to empower athletes in training and competition with the launch of Alphaskin.

While today’s athletes reach unprecedented peaks of performance, they also require unprecedented levels of focus. The kinetic wrapped design of adidas Alphaskin eliminates unwanted distractions by moving with the critical areas of athletes in motion.

adidas Originals Relaunches Crazy with Two New Styles

adidas Originals celebrates the relaunch of an iconic ‘90’s mid cut basketball silhouette Crazy, with the release of two new styles. Inspired by the clash of 90’s culture and its provocative, futuristic design, the re-release of Crazy is an unexpected take on a classic style for a new generation. To complement the audacious and bold look of the sneaker, a campaign featuring 21 Savage, Playboi Carti and Young Thug, captures the defiantly unhumble and uncompromising spirit of the shoe.

ZERO DISTRACTIONS - DAME 4. CONFIRMED.

Love it or hate it… you know what time it is. adidas took on the challenge of creating zero distractions with the Dame 4, elevating the importance of all day comfort without losing sight of on-court durability and Damian Lillard’s Oakland grit.

Use Autumnal weather as a chance to run in your element with the new ADIDAS ULTRABOOST All Terrain Family

•  adidas updates the iconic UltraBOOST with design features to withstand the most unpredictable weather  

• Splash water-repellent adidas Primeknit and reflective elements helps the wearer run greater in all conditions 

•  Continental Stretchweb outsole technology has been integrated to prevent slipping on wet or icy surfaces 

• Signature BOOST™ technology continues to perform at its peak in both hot and cold conditions 

adidas on September 14 unveiled two brand-new additions to the pioneering UltraBOOST family – the UltraBOOST All Terrain and UltraBOOST X All Terrain. Driven by innovation and style, each design is injected with adidas’ ground-breaking technologies including BOOSTTM, the Continental Stretchweb outsole, splash-repellent adidas Primeknit and reflective elements to support and protect each wearer whilst allowing them to experience an effortless run no matter what the weather conditions. 

Original doesn’t try to be original. Everything that is essential, nothing that is not.

adidas Originals takes over POV by Commonwealth for a multi-sensory engagement with the EQT Creator Space.

Just last September, adidas Originals, in partnership with Transit Records and Commonwealth, hosted an afternoon with Filipino creatives in TR LIVE Vol. 2.

Adidas Originals EQT Apparel hits stores this September

This month, adidas Originals pays tribute to the city of Detroit with a nostalgic apparel collection inspired by the brand’s enduring EQT Series.

Drawing from the unique ‘90s aesthetic and color palette of the original Equipment series, the new apparel collection offers a range of classic sportswear pieces for men and women in accessible, mixable colors. 

Manila gets ready to Run Hard and Play Hard with ‘ADIDAS RUNNERS’

adidas connects like-minded people looking for more than a run club, both in their hometown and around the world, A running movement like never before, adidas Runners combines serious sweat sessions with post-training parties, Personalized training plans, expert coaching and secret experiences help members smash goals, celebrate success and have fun doing it

adidas on August 16 launched adidas Runners, a global running movement to energize, support and unite runners all over the world. adidas Runners is a community open to anyone looking to inject fun into their routine – get ready to train fierce, perform strong, and party to the end.

Ocean Storm: The Latest ACE 17+ PURECONTROL Colourway from adidas Football

- Ocean Storm ACE 17+ PURECONTROL a striking two-tone navy blue and turquoise -

- PRIMEKNIT upper and a PURECUT Sock System in Ocean Storm ACE 17+ PURECONTROL to lock the foot in place -

- Stadium, Cage and Street versions available from today -

adidas Football has today launched the Ocean Storm collection, a new colourway of the ACE 17+ PURECONTROL, featuring on-pitch, cage and street adaptions.

The Ocean Storm ACE 17+ PURECONTROL features a PRIMEKNIT upper to ensure zero wear-in time and a PURECUT Sock System - designed to lock the foot in place while adjusting to complex movements. The two-tone colourway features a navy blue upper, turquoise heel counter and Sock System, with classic three stripes in white. The boot also features adidas’ iconic BOOST sole to deliver unrivalled energy return.

adidas Football Launches New Ocean Storm Colourway For NEMEZIZ

- Ocean Storm NEMEZIZ 17+ 360 AGILITY a striking two-tone navy blue & turquoise colourway -

- NEMEZIZ design feature inspired by the process of taping for increased stability and agility - 

- Ocean Storm NEMEZIZ 17+ 360 AGILITY to be worn by Leo Messi, Roberto Firmino & Julian Draxler -

adidas Football has today dropped its latest colourway for NEMEZIZ 17+ 360 AGILITY – the brand’s latest boot innovation. Designed to enhance the performance of the game’s most agile players, NEMEZIZ is inspired by the idea of ‘taping’; a process used commonly in sport to deliver security, support and adaptability.

Harden LS Release

July 1, adidas unveiled Harden LS, a lifestyle evolution of the Harden Vol. 1 and continuation of the Harden signature line.  Harden LS utilizes multi-color Primeknit uppers, full-length BOOST, refreshed signature detailing and an uncaged toe box. The model steps off the court and embraces James’ alter ego – an unfiltered persona that creates for the culture, love for family and his LA upbringing. 

Inspired by the off-court rewards of unleashing your creativity on the court, these are Harden’s life stories as told through four distinct colorways. James will share the timing of each colorway release date with fans exclusively on his social media channels.