FIFA World CupTM heavyweights Patrick Vieira and Fernando Hierro kick-off the adidas Dugout shows
For
the 2014 FIFA World Cup Brazil, adidas is inviting you to join its
first ever live World Cup show – The Dugout, streamed on YouTube.
Taking
place at 10am (BRT) at the adidas Posto HQ (Brazil Clube Regatas
Flamengo, Gavea), the first adidas Dugout show will feature French World
Cup winner Patrick Vieira. Patrick will also be joined by Spanish
footballing legend Fernando Hierro as they discuss the tournament and
their nation’s chances.
To watch these two legends of the game live, go to the adidas YouTube page from 11:00am BRT starting on 12th June.
Alongside
interviews with Patrick and Fernando, the magazine-style show will also
feature exclusive behind the scenes content captured with the current
Spanish World Cup squad.
Hosted
by KICKTV hosts Layla Anna-Lee and Hugh Wizzy in front of attending
media, the Dugout will also take questions from YouTube viewers for
Patrick and Fernando during the show.
The
Dugout brings an audience of millions of football fans closer than ever
before to adidas footballers and legends, providing debate, views and
reactions to all the action in Brazil on and off the field. The series
of six shows will be broadcast over the course of the tournament, on
June 12, June 13, June 27, June 28, July 3, with a final show to take
place on July 12, the eve of the 2014 FIFA World Cup™ Final
Join the adidas football conversation at www.facebook.com/adidasfootball or on Twitter: @adidasfootball.
