Adidas and NBA Superstars take on summer

Damian Lillard, Derrick Rose and Jeremy Lin Headline Summer Tours

After a season of playoff runs and making highlight reels, the league’s best will head overseas to Take on Summer. Inspired by the grueling off-season training, mentality and hard work that prepare the game’s best for the upcoming season, the latest adidas Basketball tours will connect millions of fans to their favorite athletes.

Adidas and Damian Lillard Launch Second Chapter of Creators Never Follow

Adidas debuts the latest chapter of ‘Creators Never Follow,’ a new film starring Portland Trail Blazers superstar Damian Lillard that jumpstarts 2016 by celebrating creators in sport. Creators are athletes who seize every opportunity to redefine their sport. They create and defy norms for their team, for their city and for millions of fans.

Through the lens of basketball and one of the game’s most unique talents, the film encapsulates adidas’ vision of inspiring athletes to celebrate every moment in sport as an opportunity to create, redefine themselves and ultimately lead, and never follow.

Damian Lillard Take on Summer visits Paris

To welcome the Portland Trail Blazer, adidas created the inaugural Damian Lillard Paris Academy, a two-day camp for French basketball players and fans. 

Damian Lillard on his third stop in Xiamen with adidas

 Damian Lillard on his third stop of his Take on Summer Tour in China, Damian Lillard visited the adidas store in Xiamen where he participated in a skills challenge with fans at the adidas Store. 

Damian Lillard takes on China on his summer tour in Shanghai, China

Damian Lillard of the Portland Trail Blazers interacts with his fans, creating the Lillard logo graffiti tee during the adidas Take on Summer tour in Shanghai.

Damian Lillard began the Chinese leg of his Take on Summer Tour in Shanghai last Monday (June 22) where he visited the adidas Shanghai Brand Centre, received a warm welcome from fans and introduced the D Lillard 1 Take on Summer edition.

adidas Unveils Florist City Collection for Damian Lillard and John Wall

Spring has arrived and adidas is celebrating with an all-new Florist City Collection for NBA All-Star point guards John Wall of the Washington Wizards and Damian Lillard of the Portland Trail Blazers. This year, the collection includes the J Wall 1 and D Lillard 1 signature basketball shoes which both feature floral print designs and colors commemorating the spring celebrations in their home cities.

The Florist City Pack will be available in limited quantities first at adidas Trinoma (March 29, 4PM) and at the NBA Store and 2600 Basketball in April.

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adidas Film Series Sport 15 launches

adidas brings its passion for sport to life with the roll-out of a series of films - Sport 15. All films are based on the insight that sport happens in moments. adidas celebrates the fact that every moment in sport is a chance to redefine yourself and create something new for you or your team.

In sport, no one owns today – every minute of every game is up for grabs and yours for taking.

Starring in this first wave of Sport 15 are adidas NBA stars Damian Lillard, Joakim Noah, Derrick Rose, John Wall and adidas football icons Gareth Bale, Lionel Messi, James Rodriguez and Luis Suarez.

See these athletes in action HERE.

Follow youtube.com/adidas and join the conversation on Twitter or Instagram @adidasph or on facebook.com/adidasph.

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adidas unveils D Lillard 1 All-Star edition

adidas today unveiled the D Lillard 1 All-Star edition that the Portland Trail Blazers point guard will wear on-court for his second consecutive NBA All-Star game appearance.

Adidas and Damian Lillard launch D Lillard 1 Signature shoes

NBA All-Star point guard debuts first signature shoe at exclusive “Dame Love the Fans” event

Damian Lillard has earned a reputation for being one of the hardest working, confident and clutch players in the NBA. From the courts in Oakland, California, where he grew up, to being overlooked in high school and college, to becoming an NBA Rookie of the Year and All-Star for the Portland Trail Blazers, Lillard has surpassed expectations in every stage of his career. Today, Damian Lillard and adidas unveil the D Lillard 1 – the first in a line of signature products designed for the point guard, which will be available on February 6.

What does it mean to be a Superstar?

adidas Originals questions what it means to be a superstar in 2015

When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. So this year adidas

Originals sets out to question what it means to be a superstar.

adidas unveils Boost technology at the MGM Grand Garden Arena

Last week, adidas Basketball held an exclusive unveiling of Boost technology at the MGM Grand Garden Arena in Las Vegas. View the recap video here.

The highlights showcase Damian and Derrick joining former NBA player and event emcee Greg Anthony to introduce the all-new Crazylight Boost and D Rose 5 Boost basketball shoes. The industry-first innovation brings game-changing energy return, comfort and responsiveness to players when they need it most.

Media in attendance of the “Boost Your Game” experience also had the chance to hoop with adidas athletes including Joakim Noah, Jrue Holiday, Jeff Teague, Tim Hardaway Jr, Arron Afflalo and new signee Marcus Smart.

The Crazylight Boost is available in the Philippines this August 15 for PHP 6995.

Join the conversation at the adidas Basketball Facebook Page and on Twitter and Instagram at @adidashoops with #Boost.

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adidas x Damian Lillard x Rachel Nichols: Boost or Bust‏

adidas today launches an all-new video to celebrate the debut of Boost cushioning technology in basketball, starring Damian Lillard of the Portland Trail Blazers.

Titled “Boost or Bust,” the video takes a fictional and humorous look at what life for the 2014 NBA All-Star would be like without Boost – the cushioning innovation that returns the most energy in the game.  View the film here.

ADIDAS BRINGS GAME-CHANGING ENERGY TO THE COURT WITH BOOST BASKETBALL SHOES

NBA superstars Derrick Rose and Damian Lillard to debut Crazylight Boost and D Rose 5 Boost

adidas today introduced its game-changing Boost cushioning technology to basketball with the all-new Crazylight Boost and D Rose 5 Boost performance basketball shoes. Boost is an industry-first cushioning technology designed to deliver maximum energy return, responsiveness and comfort to players.

“Having the Boost cushioning in my new signature shoe makes it the most favorite of mine that we’ve ever done,” said Chicago Bulls point guard Derrick Rose. “I’ve played in them for a couple months, but every time I put them on it feels like a new shoe and it’s the most comfortable shoe I’ve ever worn. Now, I can’t imagine playing without Boost in my shoes.”

ADIDAS EXTENDS PARTNERSHIP WITH NBA ALL-STAR DAMIAN LILLARD

Star point guard to remain a focal point of adidas Basketball brand

adidas today announced a long-term partnership extension with NBA All-Star point guard Damian Lillard of the Portland Trail Blazers. The young star will continue to be an integral part of adidas Basketball’s marketing campaigns, product launches and global initiatives moving forward.

“adidas has been great to me over my first two seasons,” said Lillard. “I’ve had the opportunity to wear a lot of great product, help design special versions of shoes, be a part of TV commercials and travel the world with the brand. I’m excited for what the future holds for me and adidas.”