Monday, August 11, 2014

adidas unveils Boost technology at the MGM Grand Garden Arena

Last week, adidas Basketball held an exclusive unveiling of Boost technology at the MGM Grand Garden Arena in Las Vegas. View the recap video here.

The highlights showcase Damian and Derrick joining former NBA player and event emcee Greg Anthony to introduce the all-new Crazylight Boost and D Rose 5 Boost basketball shoes. The industry-first innovation brings game-changing energy return, comfort and responsiveness to players when they need it most.

Media in attendance of the “Boost Your Game” experience also had the chance to hoop with adidas athletes including Joakim Noah, Jrue Holiday, Jeff Teague, Tim Hardaway Jr, Arron Afflalo and new signee Marcus Smart.

The Crazylight Boost is available in the Philippines this August 15 for PHP 6995.

Join the conversation at the adidas Basketball Facebook Page and on Twitter and Instagram at @adidashoops with #Boost.

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