adidas’ Dennis Kimetto Uses the Energy Return of BOOST™ to Run the Fastest Marathon of All-Time

adidas’ Dennis Kimetto ran the fastest marathon in history wearing adidas BOOST™ at the 2014 Berlin Marathon.  With a time of 2:02:57 Kimetto shattered the previous world record by an astounding 26 seconds wearing the super lightweight adizero Adios BOOST.
 

adidas unveils Boost technology at the MGM Grand Garden Arena

Last week, adidas Basketball held an exclusive unveiling of Boost technology at the MGM Grand Garden Arena in Las Vegas. View the recap video here.

The highlights showcase Damian and Derrick joining former NBA player and event emcee Greg Anthony to introduce the all-new Crazylight Boost and D Rose 5 Boost basketball shoes. The industry-first innovation brings game-changing energy return, comfort and responsiveness to players when they need it most.

Media in attendance of the “Boost Your Game” experience also had the chance to hoop with adidas athletes including Joakim Noah, Jrue Holiday, Jeff Teague, Tim Hardaway Jr, Arron Afflalo and new signee Marcus Smart.

The Crazylight Boost is available in the Philippines this August 15 for PHP 6995.

Join the conversation at the adidas Basketball Facebook Page and on Twitter and Instagram at @adidashoops with #Boost.

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Endless Energy Begins with BOOST™

adidas Continues to Expand 

its Energy Running Footprint

Inspired by insight and driven by demand, adidas BOOST™ cushioning technology delivers the Energy Running solution that today’s runners are chasing.

As they hit the roads, tracks and trails in record numbers, today’s runners are seeking more from their runs and more from their running shoes. To answer the call, adidas and partner BASF, the world’s leading chemical company, developed BOOST foam cushioning that returns more energy than any other foam cushioning in the running industry. By using thousands of eye-catching energy capsules BOOST has changed running forever.