adidas Launch Limited Edition "love/hate" adizero F50

adidas has launched a dramatic limited edition re-design of the adizero f50 as part of the #ThereWillBeHaters collection: the new adizero f50 Tattoo Pack.

The design of the adizero f50 Tattoo Pack represents the creativity and self-expression that only the very best players are capable of. The left and right boots feature separate motifs that bring to life the themes of "love" and "hate". The right boot features a menacing black skull motif emphasising strength, power and hatred. The left boot is designed with bright colours and diverse designs including a rose design that symbolise a player's love of the game.

adidas’ Dennis Kimetto Uses the Energy Return of BOOST™ to Run the Fastest Marathon of All-Time

adidas’ Dennis Kimetto ran the fastest marathon in history wearing adidas BOOST™ at the 2014 Berlin Marathon.  With a time of 2:02:57 Kimetto shattered the previous world record by an astounding 26 seconds wearing the super lightweight adizero Adios BOOST.
 

adiZero Primeknit now available in new exciting colours this season

adiZero blows your mind with exciting colors!

The new adiZero Primeknit 2.0, the first one-piece upper Performance running shoe, is being rolled out in new exciting colours this Fall/Winter season for both men and women.

Using the latest design tools with a new seamless engineering technology, adidas has created a first-of-its-kind running shoe. While traditional sports shoes are constructed from several different pieces, this breakthrough method digitally knits the entire upper in just one piece. Knitting fused yarn fine-tunes the exact amount of flexibility and support needed in every part of the shoe. There is no lining or reinforcements – the strength comes from the fused yarn, digitally-knitted in distinct grid patterns to provide ventilation. This all means lightweight comfort that wraps seamlessly around your foot, whilst fewer materials produce less waste.

adidas Finds Fast with the New adizero f50 Runner 3

The next gear of fast is within reach. The adizero F50 Runner 3, the latest member of adidas’ highest performing lightweight range, is a result of precise engineering and thorough research to help athletes find new levels of fast.

The adizero F50 Runner 3 features the lightest advanced technologies such as the SPRINTFRAME platform. It replaces the conventional (more heavyweight) shoe construction while maintaining important performance characteristics, such as comfort and stability, and allowing for optimum forefoot propulsion. Fully integrated in the SPRINTFRAME platform is the TORSION® SYSTEM which allows independent movement of the fore- and rearfoot.

Inspired by the dynamic 3-Stripes execution and seamless upper design of the F50 football boot, which is worn on the field of play by adidas football ambassadors such as Lionel Messi, the F50 Runner 3 also features FORMOTION™ technology which adjusts to every runner’s individual style and assists the runner’s take-off with every stride. The shoe also offers full forefoot adiPRENE®+ which propels the forefoot for an improved toe-off.

Derrick Rose to wear a special adiZero Rose 2.5 pair to the NBA Playoffs

The new adiZero Rose 2.5

D. Rose will wear an all-new, special version of the adiZero Rose 2.5 when the Bulls begin the NBA Playoffs later this month. The shoe features grey patent leather, tumbled nubuck and red accents to pay homage to the Bulls' playoff tradition of wearing black shoes throughout the NBA Playoffs whether home or away.