The Wait is Over: adidas Laces Up James Harden

October 1st marke​d​​ t​he beginning of a game-changing partnership for adidas and Houston Rockets superstar James Harden. Providing an exclusive look at a special delivery of Harden’s first adidas kicks and gear, the wait is finally over. 

The launch of adidas’ new partnership with Harden moves the game forward and bears a message that change is certainly coming – the future starts now.  

Adidas basketball delivers boost for NBA Playoffs

NBA stars Jeff Teague, Mike Conley Jr., Kyle Lowry and more to debut Crazylight Boost 2015

adidas unveiled the Crazylight Boost 2015. Featuring Primeknit technology for the first-time ever in a basketball shoe and coupled with industry leading Boost cushioning technology, the league’s best will vie for a championship in adidas’ most innovate basketball shoe ever.

ADIDAS BRINGS GAME-CHANGING ENERGY TO THE COURT WITH BOOST BASKETBALL SHOES

NBA superstars Derrick Rose and Damian Lillard to debut Crazylight Boost and D Rose 5 Boost

adidas today introduced its game-changing Boost cushioning technology to basketball with the all-new Crazylight Boost and D Rose 5 Boost performance basketball shoes. Boost is an industry-first cushioning technology designed to deliver maximum energy return, responsiveness and comfort to players.

“Having the Boost cushioning in my new signature shoe makes it the most favorite of mine that we’ve ever done,” said Chicago Bulls point guard Derrick Rose. “I’ve played in them for a couple months, but every time I put them on it feels like a new shoe and it’s the most comfortable shoe I’ve ever worn. Now, I can’t imagine playing without Boost in my shoes.”