Tuesday, October 24, 2017

Nike Basketball tips off season with "WANT IT ALL" film

To celebrate the​ beginning of the 2017-18 NBA Season, Nike released "Want It All", a brand new film showing the journey of a young aspiring basketball player, Donte Grand, fulfilling his dream of going from the neighborhood streets to the NBA court. ​ ​The film is now live on Youtube. ​

Featured in the film include Nike signature athletes LeBron James, Paul George and Kevin Durant, The Wieden + Kennedy production is directed by F. Gary Gray (Straight Outta Compton, The Fate of the Furious) with cinematographer Roman Vasyanov (Suicide Squad) Public Enemy track “Shut ‘Em Down” is featured in the film “Want It All” makes its broadcast premiered during the opening night ​game between the ​ Celtics ​and the ​ Cavaliers ​.​

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