To celebrate the beginning of the 2017-18 NBA Season, Nike released "Want It All", a brand new film showing the journey of a young aspiring basketball player, Donte Grand, fulfilling his dream of going from the neighborhood streets to the NBA court. The film is now live on Youtube. Featured in the film include Nike signature athletes LeBron James, Paul George and Kevin Durant, The Wieden + Kennedy production is directed by F. Gary Gray (Straight Outta Compton, The Fate of the Furious) with cinematographer Roman Vasyanov (Suicide Squad) Public Enemy track “Shut ‘Em Down” is featured in the film “Want It All” makes its broadcast premiered during the opening night game between the Celtics and the Cavaliers .
As the NBA season tips off, Nike Inc. athletes take the court in Nike Basketball’s "Battle Grey" shoes. LeBron James and Kyrie Irving wore the Soldier 10 and KYRIE 2, each adorned with special gold highlights commemorating their 2015-16 Championship.
Additionally, other members of the Nike Basketball family — including Anthony Davis, Draymond Green, Paul George and more — also began their respective schedules in "Battle Grey" colorways of their chosen footwear.
Pioneering Nike Vapor basketball uniforms impose a new order on the court by pairing progressive knit jerseys and shorts featuring Nike AeroSwift technology with innovative base layers to minimize game-time distractions and maximize performance.
The system is anchored by basketball-specific base layer options, including arm sleeves, padded compression gear and knee sleeves, which together wick sweat from the skin, providing a feeling of protection and compression, and keeping the players’ arms and legs warm off-court.
Kobe Bryant, Kevin Durant, Kyrie Irving and LeBron James receive festive signature sneakers at a time when the hardcourt is heating up and the outdoor temperature is dropping.
The 2015 Nike Basketball Christmas Collection, split between fire and ice inspirations, features the KOBE X, KD8, KYRIE 2 and LEBRON 13.
Basketball
superstar LeBron James was in Manila for over 2 days from August 20 to
21, as part of the LeBron James Rise Tour to mentor the Rise players,
inspiring them and young Filipinos to realize their true potential.
During his visit, James met with local street-ball children, played at
an exhibition game and launched the new LeBron 12 Low. He also
introduced the final 12 Rise players who will play their final game as
part of the Rise program on August 23, 2015.
Nike Basketball launches a new film entitled “Together,” which celebrates
the pride and emotion of LeBron James’s return to Cleveland. One team. One
city. One goal.
The film portrays Cleveland citizens joining James and his teammates as they
huddle before the opening night tip-off. Cleveland fans from all walks of life
converge on the Quicken Loans Arena and join hands as a show of unity.
