Five Things to Know About the Nike Adapt BB 2.0

The video reactions of players putting on the original Nike Adapt BB ranged from stunned to unchecked giddiness. Simply put, the experience of slipping into the shoe, pressing a button, hearing the whirr of the power-lacing engine and sensing an unparalleled fit is like stepping into a time machine. 

The refining of fit continues in the Nike Adapt BB 2.0, evolving the design principles of its predecessor to improve on-court play, while retaining the spirit of the tech’s underlying magic: the thrill of a glimpse into the future.

Here is what's new about the shoe:

Giannis Antetokounmpo and the Making of the Air Zoom Freak 1

Giannis Antetokounmpo spends his off day at Nike WHQ for a crash course in signature footwear. The meetings serve as a starting point for the Nike Air Zoom Freak 1, Antetokounmpo's debut signature shoe, and come sandwiched between nights he scored 32 points in Sacramento and 20 in Portland.
Toward the end of the sessions, sitting with a pile of Zoom Air units in front of him, Antetokounmpo smiles wide and says, "I didn't know anything about this process before today."

The meetings were devised not simply for the creation of the Greek star's first signature shoe, but also for the making of the Antetokounmpo brand; this set in motion a series of work streams, inclusive of apparel, footwear and logo design. Each audience with Antetokounmpo follows Nike's driving ethos — listen to the voice of the athlete — and combines for the full range of product in the 6' 11" forward's initial Nike line.

Inside The KD12

Every KD shoe is a balance of comfort and responsiveness. The KD12 achieved that by questioning the norms of shoe construction and turning an often overlooked element into a critical performance driver.

That element: the strobel.

Nike Launches Hyper Court 2.0, Celebrates Women’s Month with First Ever Hyper Court for Her

Nike has amped up the basketball training experience for Filipino ballers in its Hyper Courts - found in 5 different locations in Metro Manila -- with an upgrade to the on-court digital experience of Nike basketball content.

Officially introduced as Hyper Court 2.0, Nike’s latest version of its on-court digital experience now simplifies the user experience, putting training headfirst and showcasing progression for users so they can earn rewards and the opportunity to sign up for special sessions, events, and tournaments.

Breaking Down the Nike Adapt BB

Getting the right fit from a performance shoe is both personal and complicated. Consider basketball: Over the course of a basketball game, the foot can expand almost a half-size during play. A level of fit that feels comfortable at one point might feel constrictive just 24 minutes later. Because the needs of the foot change at any given time based on the sport, its duration and on specific movements, like a slashing cut to the basket, "perfect fit" is a floating target.

The effort to refine fit has yielded a number of innovative platforms through Nike’s history – Huarache, Flywire and Flyknit, to name a few. Perhaps none was more critical to advancing custom fit than the 2016 introduction of the Nike HyperAdapt 1.0, the first Nike multipurpose performance shoe to feature power lacing.

Introducing the Nike Adpat BB - Power shoe-lacing

Michael Donaghu, Nike’s VP of Innovation, explains how the future of fit lets Nike make real the decades-old dream: a custom shoe for everyone (yes, even you). 

The Promise of Intelligent Product 1
Michael Donaghu

There’s an invention in human history that’s older than you think. It’s older than coins, paper and the alphabet. In fact, it dates back to 3500 BC, before Stonehenge or the Pyramids. 

Nike wraps up its celebration of Manila's Basketball Culture with The Battle Force Manila Finale

The month-long celebration of the Filipino’s passion for basketball ended with a night of basketball culture, expression and community    

Nike celebrates basketball culture, expression and passion of its community culminating at the Battle Force Manila Finale in Three Parkade, Bonifacio Global City.

Breaking Down The LeBron 16

He is now entering Season 16.

After 15 years at the top of the NBA, LeBron James’s athletic ability, relentless work ethic and maturity has set him apart among modern athletes. This mix befuddles opponents, and for Nike designer Jason Petrie, James’s longtime collaborator, it creates a series of evolving challenges, not least of which is the four-time MVP’s constant need for balancing support and weight in his shoe.

Petrie and the basketball footwear team at Nike know that each iteration of the LeBron line calls for fresh tools. With the new LeBron 16, the breakthrough tool is knit.

Introducing the Mercurial Superfly and Vapor 360: Fast by Nature

FIT: THE FOUNDATION OF FAST

 
Fit is the foundation of fast. No matter how innovative a pair of football boots may be, if the fit isn’t right, if the foot slides even 1 mm inside the boot, speed can be compromised. For this reason, fit became the focal point in designing the new Mercurial, leading to its game-changing 360 construction made possible through a new advancement in Nike Flyknit technology.

The Mercurial Superfly 360 and Mercurial Vapor 360 wrap the entire foot in Nike Flyknit. “This new innovation hugs the foot and eliminates the gaps between the foot and the soleplate. In fact, it eliminates the soleplate altogether,” explains Max Blau, VP of Nike Football Footwear.

Nike Basketball tips off season with "WANT IT ALL" film

To celebrate the​ beginning of the 2017-18 NBA Season, Nike released "Want It All", a brand new film showing the journey of a young aspiring basketball player, Donte Grand, fulfilling his dream of going from the neighborhood streets to the NBA court. ​ ​The film is now live on Youtube. ​

Featured in the film include Nike signature athletes LeBron James, Paul George and Kevin Durant, The Wieden + Kennedy production is directed by F. Gary Gray (Straight Outta Compton, The Fate of the Furious) with cinematographer Roman Vasyanov (Suicide Squad) Public Enemy track “Shut ‘Em Down” is featured in the film “Want It All” makes its broadcast premiered during the opening night ​game between the ​ Celtics ​and the ​ Cavaliers ​.​

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Cristiano Ronaldo's unmatched goal scoring inspires new boots

In the summer of 2009, Cristiano Ronaldo joined his current club for what was then a world record transfer fee of £80 million (€94 million). At least 80,000 fans showed up to welcome his move from Manchester to Madrid.

“When I arrived, there were many people around — not just inside the stadium, but outside too,” recalls Ronaldo. “It was an unbelievable day and I felt the power of Madrid.”

Five things to know about Nike's new NBA socks

Announced in June 2015, Nike’s partnership with the NBA begins with the 2017-18 season. Today, Nike and the NBA share the new Nike NBA NikeGrip Power Crew and Quick Crew socks.

Ask any athlete, and they’ll tell you: Socks matter. Basketball athletes have a unique relationship with their shoes, and are particularly vocal about their affinity for socks and how they provide comfort, protection and traction. Beyond that, tradition plays a critical role in sock-wearing, and includes rituals such as layering two or more socks, wearing one higher than another or scrunching them around the ankles.

Nike releases Lebron James' first signature shoe to welcome him in Manila

First worn in 2003 during his first professional basketball career game, the Nike Air Zoom Generation is set to makes its return tomorrow as King James himself touches down in Manila for his third visit to the country.  

The shoe will release in its black/white/university red colorway – exactly the same set of colors James wore when he went up against the Sacramento Kings on October 29, 2003 at Arco Arena. Designed specifically for the rim-rocking, go-hard-like-a-runaway-garbage-ruck player the King epitomizes, the freshly iconic profile kicked down the door as he ushered in the next generation. He would go on to wear the shoe throughout his rookie season – one of the best ever for a rookie in the league – to win the Rookie of the Year award.

Nike releases special edition React Hyperdunk 2017 inspired by tenement court in Taguig

Filipino basketball dreams start in the streets, in the cement courts and make-shift backboards found in just about every corner of this hoops-crazy country. It’s in those under the radar pickup games where the next basketball star is born.

Nike and the NBA reveal the first of the leagues' 2017-18 game uniforms

Announced in June 2015, Nike’s partnership with the NBA begins with the 2017-18 season. Today, and prior to a major launch in early fall, Nike and the NBA release details of four new primary uniforms and give a first glimpse of the league champion's Association jersey.

Informed by more than 25 years of research on all levels of basketball and insight from current NBA players, the uniform is built on a refined version of the Nike Aeroswift basketball chassis. 

Lock In, Let Loose in New Nike Football Colorway

There’s no offseason for footballers around the world who play on pitches or pavement. From Mexico to Argentina, rising stars Chucky Lozano and Sebastián Driussi were among the first to receive the latest colorway from Nike Football. 

The boots will be available starting July 10 on nike.com.

This latest colorway referred to as 'Lock In, Let Loose' will be a new one for ALL Nike Football boots. This includes the Tiempo, Mercurial, Magista, and the Hypervenom.

Please see the availability of the following shoes below: 

All pairs will be available at all Bootcamp stores beginning July 13, 2017. 

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Best Foot Forward: The Jordan Super.Fly 2017

The Jordan Super.Fly 2017 featuring Nike React is the ultimate tool for the versatile basketball player and their requirement of balanced footwork.

“Every basketball player relies on footwork. Our shoes need to be effective for all moves on the court,” says Jordan VP of Design, David Creech. “The physical realities of the game drive our pursuit of innovation. When this is combined with the soul of the brand, the Jordan DNA, we create the future of the sport — a blend of our heritage and our unwavering obsession with basketball.”

The Nike Air Zoom Pegasus 34 Is Perfect For Everyday Runners

A secure, light, and quick everyday trainer, the Nike Air Zoom Pegasus 34 features premium cushion ST foam sitting over Nike Zoom Air units in its forefoot and heel, balancing soft cushioning with support.

An updated Flymesh upper is made of lightweight translucent mono filament yarn that contains the foot but allows for ventilation. The radiused heel tapers on the lateral side to promote a natural strike. 

The Nike Air Zoom Pegasus 34 is available at Nike stores at P5795 SRP.

Nike React Hyperdunk 2017 Flyknit

NBA Finals are here.. and with one of the most anticipated NBA Finals in recent memory underway, the Swoosh has also given its athletes the best and most update kicks as they prepare for a wild ride towards the championship..... Here are but some of the featured kicks and their athletes!

NIKE REACT HYPERDUNK 2017 FLYKNIT

Draymond Green is debuting the Nike React Hyperdunk 2017 Flyknit on the game’s ultimate stage. Delivering comfort, support and the responsive energy return of all-new Nike React cushioning, this is the most innovative iteration in the shoe’s nine-year history.

Flyknit technology on the upper provides targeted stretch and breathability, while its pressure-mapped outsole enhances traction.

“To be the first to wear the latest Hyperdunk means the world to me, we’re talking about Nike Basketball here, the biggest athletes in the world and being the first one to actually try this new technology is amazing. Mom, I made it. When you’re talking about Nike, you’re talking things that last for decades,” says Green. 

“This shoe is lightweight, it has a resilience in it. It has the bounce so it keeps me sprinting and moving around just like I want to.”

NIKE ZOOM KD10 PE

This is a special Nike Zoom KD10 PE for Kevin Durant.

NIKE HYPERDUNK 2016 PE

“Winning the Championship would be amazing, I have always wanted to be a part of the moment where you are embracing your teammates and you know your fans are cheering for you because you are a champion, that’s the moment that I want to be a part of,” shares Durant.

This is a special Nike Hyperdunk 2016 PE for Kevin Love featuring his logo on the shoe's tongue.

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