Toward the end of the sessions, sitting with a pile of Zoom Air units in front of him, Antetokounmpo smiles wide and says, "I didn't know anything about this process before today."
The meetings were devised not simply for the creation of the Greek star's first signature shoe, but also for the making of the Antetokounmpo brand; this set in motion a series of work streams, inclusive of apparel, footwear and logo design. Each audience with Antetokounmpo follows Nike's driving ethos — listen to the voice of the athlete — and combines for the full range of product in the 6' 11" forward's initial Nike line.
