Nike unveils revolutionary ‘REACT’ cushioning in HyperDunk 2017 Flyknit

Nike Basketball redefines the limits of the game this season with its latest and most innovative shoe – the Nike React Hyperdunk 2017 Flyknit. Designed to extend the shoe’s legacy with its action-oriented nature expressed in sleek, minimalistic lines, the newest Hyperdunk sports a modern twist to its classic look.

Tucked inside its very soul is the game-changer for cushioning. Called React, the all-new Nike foam is quite the experience. Soft and ultra responsive as it is strong and stable, the cushioning foam reacts swiftly to every step, then bounces back to its original state, ensuring the player a consistent energy uplift every minute of every game. Born from thousands of hours of basketball testing inside the Nike Sports Research Lab, it is the most energetic and durable, breakthrough foam you can find in Nike Basketball. There is simply no other shoe in the brand’s history that has delivered better energy return than the Hyperdunk 2017 Flyknit.  

The Champion's Choice: The Nike React Hyperdunk 2017 Flyknit

Worn by champion Draymond Green, the Nike React Hyperdunk 2017 Flyknit delivers comfort, support and the responsive energy return of all-new proprietary Nike React cushioning platform.

Since its debut in 2008, the Hyperdunk has become the epitome of Nike Basketball design. In each of its iterations, the silhouette has simultaneously flexed fresh innovation and stood as the brand’s purest expression of a basketball shoe. The Nike React Hyperdunk 2017 Flyknit extends the legacy, advancing the proposition with a sleek, minimalistic aesthetic approach that result in a modern take on a classic look.

Best Foot Forward: The Jordan Super.Fly 2017

The Jordan Super.Fly 2017 featuring Nike React is the ultimate tool for the versatile basketball player and their requirement of balanced footwork.

“Every basketball player relies on footwork. Our shoes need to be effective for all moves on the court,” says Jordan VP of Design, David Creech. “The physical realities of the game drive our pursuit of innovation. When this is combined with the soul of the brand, the Jordan DNA, we create the future of the sport — a blend of our heritage and our unwavering obsession with basketball.”