Tuesday, July 25, 2017

Nike unveils revolutionary ‘REACT’ cushioning in HyperDunk 2017 Flyknit

Nike Basketball redefines the limits of the game this season with its latest and most innovative shoe – the Nike React Hyperdunk 2017 Flyknit. Designed to extend the shoe’s legacy with its action-oriented nature expressed in sleek, minimalistic lines, the newest Hyperdunk sports a modern twist to its classic look.

Tucked inside its very soul is the game-changer for cushioning. Called React, the all-new Nike foam is quite the experience. Soft and ultra responsive as it is strong and stable, the cushioning foam reacts swiftly to every step, then bounces back to its original state, ensuring the player a consistent energy uplift every minute of every game. Born from thousands of hours of basketball testing inside the Nike Sports Research Lab, it is the most energetic and durable, breakthrough foam you can find in Nike Basketball. There is simply no other shoe in the brand’s history that has delivered better energy return than the Hyperdunk 2017 Flyknit.  

This shoe is made for quicker cuts, smoother lift-offs and longer playing time on the hardwood. Its outsole sports a data-informed traction pattern that offers consistent grip in specific zones of the foot. Its internal shank plate is encased within the cushioning and outsole, providing all-important rigidity and control. Hardworking but loaded with attitude, the all-Flyknit upper combined with a decoupled collar provides comfort, breathability, and mobility for that custom one-to-one fit.

For more information on Nike React and the Hyperdunk 2017, please visit <http://news.nike.com/news/nike-react-hyperdunk-2017-flyknit-draymond-green>.

The new Nike React Hyperdunk 2017 Flyknit will be available in the ‘White Metallic’ and ‘Pale Grey’ colorways at select Nike and Titan doors starting August 3 for 8,995 PHP. Other colorways and variations of the Hyperdunk are set to release throughout the year.

About NIKE, Inc.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com

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