Nike Basketball Debuts the LeBron James “Together” Film

Nike Basketball launches a new film entitled “Together,” which celebrates the pride and emotion of LeBron James’s return to Cleveland. One team. One city. One goal.


The film portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity.