Sunday, October 22, 2017

Twitter Unveils the Latest Score on @NBA Conversation as it Opens New Season

Nearly 76 million #NBA-related Tweets generated since the NBA Finals ended in June

Tip-off is upon us for the new @NBA season and Twitter will once again be home to top highlights, original player content and real-time reactions to #WhatsHappening across the league. Fans have waited several months for basketball to return, but that didn’t stop the conversation on Twitter. There have been nearly 76 million #NBA-related Tweets since the NBA Finals ended in June. 

From All Star veterans switching homes to high-profile rookies landing in big cities, the NBA offseason storylines were told on Twitter:

The opening games of the season began on a high note but saw an abrupt turn of events as Boston Celtics’ (@celtics) Gordon Hayward’s (@gordonhayward) had an unfortunate accident. Filipino personalities and NBA fans jumped in the conversation and posted #NBA-related Tweets in anticipation for the new season as well as Tweets that show their support for the injured athlete:

Twitter data
This past summer, the Golden State Warriors (@warriors) defeated the Cleveland Cavaliers (@cavs) to capture their second title in the last three years.

The @warriors enter the 2017-18 season as the second most-followed @NBA team on Twitter. Here’s a snapshot of the most followed teams in league.

And before the season tips off, let’s take a look back at an offseason full of NBA excitement. These were the top Tweeted moments of the offseason:
1. Reports surface that @Cavs trade @KyrieIrving to @celtics for @Isaiah_Thomas, Jae Crowder (@CJC9BOSS), Ante Zizic and a future draft pick
2. President Donald Trump uninvites @StephenCurry30 to the White House after Curry says he is undecided about attending
3. Paul George (@Yg_Trece) is traded to the @okcthunder
4. @gordonhayward signs with the @celtics
5. News that @KyrieIrving wants to be traded out of Cleveland is leaked to media

With more than 14 million mentions, LeBron James (@KingJames) was the most Tweeted about NBA player during the offseason. Here’s a look at the most mentioned players during the offseason:

Several big @NBA players swapped addresses this offseason. These were the three @NBA players who switched teams that had the most Twitter mentions during the offseason:

Join the @NBA conversation
To ensure you’re ready for a new season, make sure to follow @NBA, your favorite teams and favorite players. On TV, the NBA returns to NBA TV (@NBATV). Make sure to follow NBA Philippines (@NBA_Philippines) on Twitter alongside NBA Premium HD, Basketball TV (@BTVHoops), and ABS-CBN Sports+Action (@abscbnsports) for the latest NBA news and commentary.

Fans can once again add color to their Tweets as Twitter and the NBA launched exclusive hashtag triggered emojis for all 30 teams, all season long. Check out the team hashtags that will automatically render emojis below

Fans can also unlock NBA themed emojis by Tweeting with #NBA and #NBATwitter. 

#GoLive with the NBA on Twitter
Back again for the 2017-18 season are two live weekly shows to be streamed exclusively on Twitter. “The Starters Twitter Show” and “The Warmup” premiere this week and will be produced from the Turner Sports studios in Atlanta. 

To view the streams, visit,, and follow @NBA.

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