Tide to Design First Laundry Detergent for Space, To Begin Stain Removal Testing on International Space Station in 2022

The Procter & Gamble laundry brand partners with NASA in a Space Act Agreement to explore how to efficiently clean astronauts’ clothing in resource-constrained environments, including the Artemis Moon missions and future Mars missions.

Tide® has signed a Space Act Agreement with NASA to help in the development of laundry detergent solutions and technology development in space. Under the agreement, NASA may test and study Tide cleaning solutions in space. The study could have potential on-planet implications like innovative solutions for resource and environmental challenges on Earth. Aligning with Tide’s decade-long sustainability commitment, Ambition 2030, Tide will strive to bring off-planet learnings back to everyday consumer products.

Currently, astronauts on the International Space Station (ISS) wear clothing several times before replacing with a new set. Clothing is delivered to the station through resupply shipment opportunities. The limited cargo capacity makes the practice of replenishing the clothing supply challenging for deep space missions, such as Artemis Moon missions and a crewed roundtrip Mars mission. Without a laundry solution, 160 pounds of clothing per crew member per year are launched to the ISS. Human roundtrip missions to Mars could be two to three years in length.

P&G and Shopee collaborate to encourage fair division of household chores in latest #ChallengeTheChores campaign

 

Procter & Gamble partnered with the leading e-commerce platform in Southeast Asia, Shopee, to launch its latest campaign as part of this year’s International Women’s Day. Titled #ChallengeTheChores, this campaign responds to the global call for us to challenge gender stereotypes by fostering a sense of joint responsibility within the household and encouraging family members to team up and tackle household chores together.

The campaign will be progressively launched across five Southeast Asian markets, including Singapore, Malaysia, Indonesia, Philippines, and Vietnam, featuring a series of challenges that aim to inspire families to take on household chores together, such as doing the laundry and attending to a child’s needs.

Did you know: 99% of Filipinos in Metro Manila experience pamamanhid, pangangalay, or tusok-tusok

 

Find out how you can keep your nerves in check with Vitamins B1+B6+B12 (Neurobion)

Pamamanhid, tusok-tusok, and pangangalay.  If you’ve experienced any of these, you’re not alone. 99% of Filipinos in Metro Manila also experience at least one of the three common symptoms of nerve damage or neuropathy. 

These were the startling findings from a 2020 consumer study  conducted by P&G Health among 240 Filipinos in Metro Manila aged 35 to 65 years old on the symptoms of neuropathy. The survey also revealed that seven out of ten respondents did not know what neuropathy was, and were more familiar with its common name, nerve damage. 

Moira Dela Torre with Downy Parfum launch new song “Yakap” to encourage Filipinos to #Spread100Hugs

Find out the heart-warming story behind Moira’s first-ever Christmas song

To welcome the holidays, Moira Dela Torre released her first-ever original Christmas song entitled, Yakap, inspired by Downy Premium Parfum’s #Spread100Hugs campaign as it embodies that heartwarming Filipino Christmas spirit with its touching lyrics and enchanting melody.

Asia’s songbird shares her three best-kept secrets for modern parents!

Ariel brand ambassador Regine Velasquez-Alcasid talks about her parenting journey

Asia’s Songbird, Regine Velasquez-Alcasid, may have so many awards and recognitions to her name, but that doesn’t spare her from the challenges that ordinary parents face.

As a first-time mom, Regine’s toughest challenge is something that many mothers can relate to – balancing work and taking care of the family. “The toughest challenge I faced as a first-time mom is being able to balance my time between my work and taking care of Nate. I literally had to reduce my workload so I could give my full attention to our child and in keeping our household intact in terms of day to day errands, doing chores, laundry, and more! I’m sure most parents would relate to this” she shares.

By far, it’s been a learning journey for Regine, who was recently named as Ariel Philippines’ brand ambassadress, but the challenges have enriched her life both as a mother and as a professional. She discovered that parenting is one of life’s greatest joys, providing wonderful moments to be savored.

Regine shares three insights for other moms who know the joys and challenges of having a career while raising a family at the same time.

Regine admits Ariel is the one for her!

With all things laundry and taking care of the family, Regine chooses only Ariel Philippines.

Ariel Philippines announced the newest addition to their roster of queens—the one and only Asia’s Songbird, Regine Velasquez-Alcasid.

While everyone knows Regine as a world-class performer onstage, she is actually a hands-on mom and homemaker. When it comes to looking out for her family, Regine has always found it challenging to remove stains and malodor on their clothes, but that battle is finally over as she has found the one for her.

With its innovative and superior cleaning powers, Ariel is the perfect match for a celebrity mom like Regine. Together, they make a world class-pairing that is truly stronger than ever!

Ran out of Christmas Gift Ideas? Pia Wurtzbach Shares her Priceless Gift as she #Spreads100Hugs with Downy

Christmas is a festive celebration for Filipinos because it is a time to reconnect with the people that matter the most. And of course, what are celebrations without spending on traditional gifts? But do we always have to spend much on gifts to make it valuable? Pia Wurtzbach and Downy redefines gift-giving this Christmas with a simple yet meaningful gift idea — a hug. 

Most people underestimate the power of a hug. A hug has the ability to affect us all, and facts attest to their incredible power on how it can make us feel warm and special. Renowned family therapist Virginia Satir famously stated, "We need 4 hugs a day for survival. We need 8 hugs a day for maintenance. We need 12 hugs a day for growth."

When dinner time conversations end, real ones begin

Joy pays a heartfelt tribute to the unconditional family love that surrounds Christmas reunion dinners 

This Christmas, the season of family reunions; Joy, the Philippines’ leading dishwashing liquid; releases two short films that seek to encourage more meaningful exchanges between family members by showing how a chore as mundane as dishwashing is perfect for a more intimate form of bonding. 

Whereas dinner conversations are great for finding out how everyone is doing, it may not be as conducive to ironing out sensitive issues as a quiet chore done by two people helping each other out. By focusing on this powerful moment and revealing its essential role in family life, Joy celebrates the unconditional love that Pinoy parents have for their children, one that will triumph over life’s hardest challenges. 

5 Creative Gift Hacks for the Christmas Season

Christmas is just right around the corner, and the season of readying presents, prepping feasts, planning reunions, and practicing holiday traditions have already started. You might even be worrying about finding unique presents as early as now, but there’s no need to fret since we’ve got some smart hacks for you!

White is in! These mommy bloggers share their holiday must-haves this 2018

The holidays are just around the corner, and if you’re like most homemakers, you’re probably thinking of how to make your celebrations extra fun and memorable for your loved ones this year. 

Mom bloggers Anne, Kris, and Isha, all known for their housekeeping and other practical tips, are one in saying that planning is important so that you can be ready for the whirlwind of activities that come with the holiday season. 

Here are some of their must-haves so that you can have an awesome celebration: 

“Safeguard: Pabaon sa Buhay (Protection for Life)” Film Reveals the Secret to Norman King's Success

When Norman King made history by becoming the first Aeta to graduate from a premier state university in the Philippines, he was the talk of the town in an instant. His story was an inspiration to many. But what could be his secret to success? 

Safeguard Philippines reveals the story behind Norman King's success and how he became ready to face the big world in a recent video launched. The "Safeguard: Pabaon sa Buhay” film revolves around the life lessons his mom, Warlita King, imparted to him from his younger years until his coming of age. These life lessons or "Pabaon sa Buhay" set Norman ready for the independent life.

What makes women swoon? Nico tells us...

Nico Bolzico dishes out insider tips and never heard of stories that make him one to watch out for

Nico Bolzico stands out from the crowd—quite literally sometimes. The tall, brawny Argentinian with wavy hair and a big smile has a vibrant personality that is enough to capture people’s attention. With his sense of humor, it comes to no surprise how he continues to win the hearts of netizens, making him an instant social media star.

We have known Nico for his funny posts coupled with witty hashtags and hilarious pranks he pulls on his wifezilla, Solenn Heussaff. You have surely seen the video where Solenn was about to dry her hair only to find powder blowing out stright onto her face. That was epic!