Tuesday, August 4, 2015

Adidas Philippines partners with NBA Fit for Grassroots Program

Being one of biggest basketball nations in Asia, the Philippines is a hub for young basketball talents. adidas Philippines brings back its focus on the youth through its grassroots program, adidas Nations. Partnering with NBA FIT, adidas Nations aims to develop the rich basketball talent in the country by giving young basketball players aged 13 and below a chance to participate in a basketball training camp.

Since 2007, adidas Nations has been bringing the best in coaching and skills training to challenge the young basketball players of today to compete against their peers nationally and globally.  adidas Nations provides future basketball stars an intimate basketball skills development experience with NBA coaches and NBA players to help them step up their game.

The NBA FIT Week is the NBA’s program that highlights the importance of healthy living through three pillars: be active, eat healthy, and play together. One of the initiatives of the NBA FIT Week is the NBA Fit | adidas Nations Skills Camp which aims to encourage athletes to learn to be active in their chosen sport.

“The kids here in the Philippines are crazy for basketball. A lot of them have potential and we want to give them the opportunity to be trained by some of the best in the sport. Here in adidas, we want only the best for our athletes, and that includes opportunities like these training camps and providing them with products that have the latest in technology and innovation – an example of this would be the Crazylight Boost 2015 which features Primeknit technology for the first time ever in a basketball shoe, along with Boost cushioning. We consider it as our most innovative basketball shoe yet. It’s lightweight which allows our athletes to be quick on their feet,” shared Pat Giron, adidas PH Category Lead for Basketball.

NBA champion, Brian Shaw and Utah Jazz shooting guard, Alec Burks, lead the NBA FIT | adidas Nations Skills Camp held at the Gatorade Hoops Center in Mandaluyong where future basketball stars underwent a series of activities to test and hone their skills.

About adidas Basketball:

adidas has been providing innovative products to help the world’s best athletes perform at elite levels for more than 60 years, from past legends to today’s superstars, such as Damian Lillard, John Wall, Derrick Rose and Tim Duncan.

For more information, visit news.adidas.com, adidas Facebook page, www.adidasbasketball.com or follow us on Twitter and Instagram @adidasph with #CrazylightBoost.

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