Tuesday, May 27, 2014

Skil nears completion of Paint the Town Red campaign

American power tool brand Skil is set to complete its community building campaign, Paint the Town Red, in June of this year. Skil will turnover a total of 56 basketball courts to selected barangays, exceeding its original target of completing 40 structures in municipalities nationwide.

Skil Brand Manager Martin Valenzuela says the Paint the Town Red program underscores the American power tool brand’s unwavering dedication to deliver not only the best-performing equipment and services but also to help Filipinos in the grassroots level.

Since the program’s onset in October 2012, Skil’s Paint the Town Red has reached 26 cities and over 6,000 residents across all regions to help scale socio-economic growth while celebrating Filipinos’ love for basketball.

“The campaign was born from a very simple idea so we are proud to have developed it into such a holistic program that continues to serve Filipino communities in Luzon, Visayas, and Mindanao,” explains Valenzuela. The campaign’s impact, he adds, is sustained through youth development and skills training among the beneficiaries.

Norman Black, Skil brand ambassador and multi-awarded basketball coach, engaged children in grassroots sports through exciting shoot out contests and 3-on-3 basketball games as part of the program. According to Black, encouraging children to excel in sports is one of many ways to help set the foundation for youth development in Filipino communities.

“Seeing the enthusiasm and response of the kids during our clinics has been truly rewarding. I am proud to be a part of a program that serves as a platform for the youth to discover their potential,” says Black.

Anchored on its thrust to contribute to the growth of the Philippine society and the local economy, Skil also conducted hands-on training for community members. With the invaluable support of local government units, Skil educated men and women who seek alternative means to improve their livelihood with power tool handling and other vocational skills. In addition to the series of workshops, Skil donated 54 sets of woodworking tools to all participating barangays to date.

Skil has built basketball courts in key cities including General Santos, Bulacan, Dumaguete, Bacolod, Davao, and Cebu. The campaign’s last turnover will be held in the City of Tacloban on June 15.

Beyond delivering power, precision, and performance, Skil has consistently been a partner of professional craftsmen and hobbyists in achieving results that improve life. This year, the commitment to product excellence stretches on. Skil aims to further bring world-class innovations closer to real users with a series of interactive efforts throughout the country.

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