The 12th Michelin Challenge
Bibendum, an innovative “think & action tank” promoting clean, safe,
connected, accessible, and affordable mobility, will be held in Chengdu, China
from 11th to 15th this November. It was announced at a joint press conference
by Michelin Group and the Chengdu municipal government.
Following the theme of “Innovation in
Mobility at the Heart of Growth & Urban Well-being,” the world summit will
bring together users, providers, and decision-makers to make a difference in
sustainable mobility.
“The Michelin Challenge Bibendum aims
to develop a shared vision of tomorrow’s sustainable mobility,” said Mr.
Patrick Oliva, Senior Vice President, Strategic Anticipation and Sustainable
Development, Michelin Group and Chairman of the Michelin Challenge Bibendum.
“We strongly believe that, in addition to creating new business opportunities,
sustainable mobility will benefit both individuals and society as a whole.”
Initiated by Michelin in 1998, the
Michelin Challenge Bidendum is the only event that brings together all
transportation stakeholders, including users, manufacturers, suppliers, public
and private operators, universities, energy suppliers, research institutes,
political leaders, and NGOs to discuss the issues involved in the challenges of
sustainable mobility.
“It
will be the third time China gets to hold the Michelin Challenge Bibendum. And
Chengdu is the first western city in China to host the event which made a hit
in Shanghai twice in 2004 and 2007”added Mr.
Philippe Verneuil, President of Michelin China.
Chengdu has long been known as “the
Land of Abundance” with over 14 million inhabitants and 4,000 years of history.
Benefiting from the Chinese government’s “Go West” initiative, the capital city
of Sichuan Province combines an attention to environmental and historical
protection with a thriving economy, attracting many major Chinese and
international companies. It is the trade, finance, logistics, and science and
technology center of western China. The city, whose automotive industry output
surged over 40% last year, is also the nation’s third-largest automobile
producer and the biggest in the western region.
More than a simple forum, the Michelin
Challenge Bibendum has also evolved into a fully-fledged “world lab of
tomorrow’s mobility,” featuring an original format widely hailed by
participants. The global event not only demonstrates a number of international
initiatives aiming to design tomorrow’s mobility, but also integrates technical
tests and rallies, rides and drives, and demos with exhibitions and prospective
workshops, as well as encounters with students and VIP speakers.
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