G-SHOCK’s Shock The World Tour in Manila

The event that sent shock waves through more than 

50 cities globally finally touched down in Manila

G-Shock brought together the worlds of music, technology, fashion, and sports, to celebrate one of the most iconic watches of all time. The event, known worldwide as SHOCK THE WORLD, was one of the most anticipated street culture events today.

Shock The World (STW) events have been held all over the world last year to commemorate G-Shock’s 30^th anniversary. It has sent shock waves to more than 50 cities globally, including Hong Kong, New York, Paris, London, Barcelona, and now, Manila.

G-SHOCK UNVEILS THE SHOCK THE WORLD MANILA WATCH DESIGN

G-Shock unveils the Shock the World Manila watch

Last year, G-SHOCK celebrated its 30th anniversary.  Starting with an idea to create a watch that doesn't break when dropped, G-SHOCK stunned the world by creating a watch that challenged the very definition of toughness.  The first G-SHOCK model, developed in 1983, was born from the Triple 10 concept: 10-year battery life, 10-bar water resistance and 10-meter dropping shock resistance.  And after 30 years, their objectives remain unchanged, and they are still in pursuit of the absolute toughness.

Today, G-SHOCK unveiled the design of the Shock the World Manila Watch. The first Shock the World event happened in New York in 2008.  Since then, it has grown into a series of events that happen simultaneously all over the world.  This February, Shock the World is coming to Manila, transforming a local space into an inspiring showcase of the latest Casio G-SHOCK timepieces.