G-SHOCK’s Shock The World Tour in Manila

The event that sent shock waves through more than 

50 cities globally finally touched down in Manila

G-Shock brought together the worlds of music, technology, fashion, and sports, to celebrate one of the most iconic watches of all time. The event, known worldwide as SHOCK THE WORLD, was one of the most anticipated street culture events today.

Shock The World (STW) events have been held all over the world last year to commemorate G-Shock’s 30^th anniversary. It has sent shock waves to more than 50 cities globally, including Hong Kong, New York, Paris, London, Barcelona, and now, Manila.

KIKUO IBE, THE FATHER OF G-SHOCK, IS COMING TO MANILA FOR THE SHOCK THE WORLD TOUR

An engineer, an accident, and a vision

G-shock how it came to be

Back in the day, watchmakers were in constant competition for the slimmest or most lightweight watch in the market. At that time, most people considered watches to be fragile instruments, including Casio’s then head of watch design, Kikuo Ibe.

One day, on his way to work, Kikuo Ibe accidentally dropped his precious watch that was given to him by his father. He watched it break into pieces and suddenly had a vision to build a watch that wouldn’t break –even when dropped. That day marked the beginning of the G-SHOCK story.