G-SHOCK UNVEILS THE SHOCK THE WORLD MANILA WATCH DESIGN

G-Shock unveils the Shock the World Manila watch

Last year, G-SHOCK celebrated its 30th anniversary.  Starting with an idea to create a watch that doesn't break when dropped, G-SHOCK stunned the world by creating a watch that challenged the very definition of toughness.  The first G-SHOCK model, developed in 1983, was born from the Triple 10 concept: 10-year battery life, 10-bar water resistance and 10-meter dropping shock resistance.  And after 30 years, their objectives remain unchanged, and they are still in pursuit of the absolute toughness.

Today, G-SHOCK unveiled the design of the Shock the World Manila Watch. The first Shock the World event happened in New York in 2008.  Since then, it has grown into a series of events that happen simultaneously all over the world.  This February, Shock the World is coming to Manila, transforming a local space into an inspiring showcase of the latest Casio G-SHOCK timepieces.

KIKUO IBE, THE FATHER OF G-SHOCK, IS COMING TO MANILA FOR THE SHOCK THE WORLD TOUR

An engineer, an accident, and a vision

G-shock how it came to be

Back in the day, watchmakers were in constant competition for the slimmest or most lightweight watch in the market. At that time, most people considered watches to be fragile instruments, including Casio’s then head of watch design, Kikuo Ibe.

One day, on his way to work, Kikuo Ibe accidentally dropped his precious watch that was given to him by his father. He watched it break into pieces and suddenly had a vision to build a watch that wouldn’t break –even when dropped. That day marked the beginning of the G-SHOCK story.