Samsung Galaxy Event: Introducing the Galaxy AI Experience to Our Latest Innovations

A new gateway to the latest Galaxy AI experience is about to open.

Join us on 4 September to discover a more seamless mobile experience across a wider range of devices – from premium AI tablets to the newest member of the Galaxy S25 family.

Be part of the reveal online and see how the next evolution of Galaxy sets a new standard for effortless productivity through multimodal capabilities.

The event will be streamed live on Samsung.com/ph/ and Samsung’s YouTube channel beginning at 5.30PM Philippine time, 4 September 2025.

Stay tuned to the Samsung Newsroom for all updates on the Samsung Galaxy Event September 2025.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. 

Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

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Samsung Electronics Ranked as a Top 5 Global Brand for the Fifth Consecutive Year with $100.8 Billion in Brand Value

Samsung was recognized for its AI leadership and enhanced connected experiences

Samsung Electronics today announced it has been recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fifth year in a row. Interbrand releases its list of “Best Global Brands” each year, and on this year’s list, it was revealed that Samsung’s brand value reached $100.8 billion and grew by 10% year-on-year.

The significant increase in Samsung Electronics’ brand value was driven by growth in the AI industry, particularly its leadership in on-device AI and competitiveness in the semiconductor sector. Since its first top five ranking in 2020, Samsung Electronics has experienced an impressive 62% growth over four years and remains the only Asian business among the global top five brands.

“This year’s substantial brand growth is a direct result of our holistic approach to AI and efforts to put this powerful technology into the hands of Samsung users around the world,” said YH Lee, President and Head of the Global Marketing Office at Samsung Electronics. “Moving forward, we will lean even further into the qualities that our users have come to both love and expect.”

It’s the best time to Join the Flip Side: All the reasons to pre-order the latest Galaxy devices

There has never been a better time to Join the Flip Side, and that time is now. Samsung Galaxy’s latest innovations break boundaries and take a big leap toward a new world of possibilities and experiences. Whether its productivity, self-expression, wellness, and creativity, Samsung’s latest Galaxy devices have you covered with fantastic pre-order offers now available!  Here’s a quick rundown on why you should pre-order the latest Samsung Galaxy mobile phone, smart watch or tablet --- with fantastic pre-order offers available!

Galaxy Z Fold5: It's like getting a PC in your pocket

This is definitely the ultimate productivity powerhouse with a massive screen and multitasking capabilities so flexible- like having a PC in your pocket. The Galaxy Z Fold5 boasts an immersive 7.6” main display screen that opens more possibilities for both work and play, and it also comes with an S Pen to help you become more efficient with your tasks. Watch and comment on short form videos in one screen and have a hassle-free viewing experience using flex mode in the other.

The Galaxy Z Fold5 is powered by Snapdragon 8 Gen 2 processor – delivering smooth viewing, gaming and multitasking capabilities. All these great features are housed in a carefully-designed body which has been made lighter compared to the previous model -at its thinnest at only 13.4 mm thanks to the Zero Gap Hinge.

Awesome is for everyone with the new Samsung Galaxy A Series. Now available!

Samsung launches the latest addition to its A Series lines, the Galaxy A53 5G, Galaxy A23, and Galaxy A13, now available nationwide. Now, young creators and professionals can gear up and do the awesome things they love, whether from their passions, work, or hobbies, with the new Galaxy A Series.

Be Awesome in what you’re doing with the new Galaxy A53 5G

Gen Z who are into gaming can now enjoy the smoothest and fastest gaming experience with the new Galaxy A53 5G. It is powered by the Exynos 1280 processor, the first A Series to be equipped with Samsung’s own chipset, and ultra-fast 5G connectivity. Gamers can enjoy lag-free and smooth gameplay with powerful graphics that are life-like.

Gen Z content creators can also create more awesome content with the Galaxy A53 5G’s advanced quad-camera system. Headlined by a 64MP OIS Camera with VDIS technology, taking clear and lively photos is now easier than ever. Creating the perfect selfies and video content is also made possible with its 32MP Front Camera. This allows Gen Z creators to produce fun and viral social media content, showcasing how awesome they are.

SAMSUNG HVAC System Helps Create Safer and More Comfortable Indoor Environment with their Air Quality Solutions

Health and productivity can take a hit in workplaces or commercial establishments with poor indoor air quality. There is also such a thing called ‘indoor air pollution’ and it exists where there’s a limited amount of fresh air circulating indoors, or as some people call it the ‘tight building syndrome.’

Showing the company’s leadership in heating, ventilation, and air conditioning technology, Samsung Philippines introduced its latest lineup of commercial air conditioning systems designed to improve and maintain indoor air quality. These new digital appliances offer timely and highly relevant smart innovations that can transform commercial spaces into cooler and safer hubs, as well as minimize running costs and energy consumption in the long run.

The 360 Cassette offers a brand new way of staying comfortably cool in every corner of the room with its circular design with omnidirectional wind for added style and comfort. Its innovative circular design fits perfectly anywhere — blowing cool air in all directions, so the temperature in the whole room spreads evenly. In addition, the bladeless outlet ensures that cool air is spread gently without creating a cold draft, expelling 25% more air.

Here are the five ultimate reasons to upgrade to the Samsung Neo QLED 8K TV

Upgrading your home entertainment system could be your best decision this year. Give your family the best that Samsung has to offer with Neo QLED 8K - the flagship TV that offers more than just a big screen immersive experience.

Here are five reasons why you should make the switch:

From viewing art to cinema at home: A guide to picking the latest TV innovations in 2021

The Frame

The past year has been a reminder of the value that TVs bring to our homes and lifestyles. Once regarded as a device purely for watching TV and playing video games, they now double up as conference rooms, fitness hubs, and even a space for virtual socializing as we look towards a new normal in 2021 and beyond. 

Perhaps now is the best time for you to consider investing in a new TV for your living spaces, with the launch of Samsung’s latest Lifestyle TV innovations. Here’s a guide to picking the right TV that matches the demands of homes and lifestyles, today and tomorrow: 

Samsung Digital Appliances Unveils New Innovations for Its 2021 Air Conditioning Line Up For Safer and Cleaner Indoor Air

 

Samsung Digital Appliances introduces its latest Air Conditioner line-up: the Window-Type Inverter Air Conditioner, WindFree™ Plus with Air Purifier PM1.0, and WindFree™ 4Way Cassette with Air Purifying Panel. Designed to improve and maintain indoor air quality, these new air conditioning appliances offer timely and highly relevant technologies that can transform home or commercial spaces into cooler and safer spaces efficiently. 

“Air conditioning is no longer a seasonality-based product. With people working and studying from home the need for clean air and durable and energy efficient appliances are now the primary concerns of consumers today. Our new air conditioning units are equipped  with air filters for health and hygiene. The need to be energy efficient along with smart and AI features of this new range will truly provide ease of mind and convenience to our consumers,” says James Jung, President of Samsung Philippines.

Be K-drama marathon-ready this year with a Samsung Smart TV

 

The New Year calls for new lists: resolutions, manifestations, and K-drama marathons! But this 2021, say goodbye to the neck-craning, eye-straining struggle of watching on a mobile phone when you switch to viewing on a TV. Samsung has partnered with Viu to give free Viu Premium subscription for a year, so you can watch the latest shows ad-free on a bigger screen.  

Kick off the New Year with Viu’s latest K-dramas on a smart TV:

Samsung Electronics Appoints New President & CEO for Southeast Asia & Oceania

 

A Samsung veteran with over three decades of experience, Mr. Sangho Jo most recently led Samsung Electronics Europe and returned to the Southeast Asia & Oceania region

Samsung Electronics Co., Ltd. today announced the appointment of Mr. Sangho Jo as President and CEO of Southeast Asia & Oceania. 

A proven Samsung leader with over three decades of experience across business groups and geographies, Mr. Jo will steer the strategic growth directions of Samsung Electronics in Southeast Asia & Oceania. 

Markets in Southeast Asia & Oceania are integral to Samsung Electronics’ long-term growth plans, with the region poised to sustain its rapid economic growth into the next decade, built on the digital ambitions of its cities, industries and communities. Mr. Jo will guide the business towards cementing its industry leadership and seizing long-term growth opportunities in this region by forging partnerships, creating operational excellence, and ultimately, building brand trust amongst consumers and enterprises. 

He was most recently appointed President and CEO for Samsung Electronics in Europe, where he led the business to achieve sustainable commercial growth and brand favorability in 2020. In the past decade, Mr. Jo has served as President in the following markets: Samsung Electronics Germany (2019), United Kingdom (2015 – 2017), Sweden (2012 – 2014), Austria (2011), Baltic countries (2009 – 2010), and also served as Head of Visual Display business for Samsung Europe based in South Korea (2017 – 2018). 

Three Simple Recipes Based on Your Pantry Basics

Exploring recipes using fancy ingredients that aren’t normally seen in the pantry can mean a lot of work since this requires going to the grocery store and making it through a long line of people. But having the pantry well-stocked with basic items is like having savings in the bank. When it comes to whipping up quick comforting meals, pantry staples are everyone’s best friend. 

With a little creativity, basic ingredients from the pantry and a multi-purpose kitchen appliance, special home-cooked meals for the family can easily be created. With Samsung Smart Oven which is designed as an all-in-one cooking partner that works as a convection oven and a microwave, anything special can be whipped up in just a few steps. This special oven can be used for baking, grilling, roasting, slim frying, heating, defrosting, steaming, and even making yogurt which can cover appetizers and even desserts.

Let the SAMSUNG Galaxy S20’s suite of cameras change the way you experience the world!

A good story needs good tools to tell it in the best way possible. With crisp photos to engaging videos, a lot more emotions and reactions, thoughts and perspectives can be conveyed in every grand adventure or intriguing narrative.

Samsung knows just how powerful technology can be in storytelling, and is changing the way people tell them with its new flagship smartphones, the Galaxy S20 Series.

Experience the powerful flagship-grade features of the SAMSUNG Galaxy Note10 Lite

SAMSUNG redefined productivity with the Galaxy Note10, a next-level device that helps balance multiple projects and pursue goals. Its users were able to achieve more with the ultimate productivity tool, highlighted by the revolutionary S Pen. Now, the Korean tech brand will make that same mobile experience more accessible with the Galaxy Note10 Lite.

Right care, right now: Samsung's innovative customer service is always ready when needed

From using smartphones, tablets, and wearables while on-the-go to enjoying smart appliances in their own homes, many consumers are now dependent on their electronics and use them on a daily basis. Lifestyles and habits change; so should the consumption of services.

To keep up with this new breed of consumers, Samsung is announcing its lineup of service offerings, made up of advanced solutions that are available at the consumer's convenience and help them make the most out of their gadgets and digital appliances.

Four Tips to Actually Keep Your New Year's Resolutions This 2020

Photo by Breakingpic via Pexels

A new year’s resolution is a great way to kick off your year but let’s be honest, goal setting is one of the things that are easier said than done. You may have started with some steps toward your goal this January but research shows that 45% of people don’t succeed in keeping their new year’s resolutions on track. Maintaining motivation is doable as long as you create a game plan on how to approach any roadblocks keeping you from your best year yet.

Samsung Lends Washing Machines to Taal Volcano Eruption Victims

A Samsung personnel assists Lipa City evacuees who were affected by the Taal Volcano eruption.

Less than a week after the recent Taal Volcano eruption, Samsung Philippines headed to Batangas and lent top-of-the-line washing machines to aid affected victims, making it possible for them to thoroughly remove volcanic ash and wash their clothes.

On January 18, the company handed 16 washers and dryers to the Inosluban-Marawoy Evacuation Center in Lipa City, with assistance from Batangas Governor Dodo Mandanas and Lipa City Councilor Mikee Morada. Samsung also lent a television set to the kids and other evacuees to access news and entertainment while in the evacuation center.

Creative Ways for Kids to be Responsible at Home

As parents, raising children with the right values are essential for their character. Teaching kids the necessary values in life at a young age can be something that will pay off once they live their own lives, which every parent wants for their child.
Patience and understanding play a huge part in teaching these values to children. Although it is a long process, this is something that will pay off even in the long run. Here are some simple activities and tips on how to teach little ones (or not-so-little ones) with being responsible at home.

Make special moments more ‘lit’ with the SAMSUNG Galaxy A-series

A smartphone is an essential tool for Generation Z to connect to the world. As digital natives, they need the right device to elevate their experience and create better content when they go online. The Samsung A-series was built for this “Era of Live” to help Gen Z up their mobile experience. It is packed with features that can turn ordinary moments into fun-filled and memorable ones.

Here are some situations when the A-series smartphones can serve as the best companion for the tech-savvy:

Samsung Electronics Ranks 6th in Interbrand’s Best Global Brands 2019

Samsung Electronics Co., Ltd. announced that it has maintained the number six rank in Interbrand’s “Best Global Brands 2019” list with a brand value of $61.1 billion – achieving a two percent increase in brand value.

Major factors that played a critical role in Samsung’s growth were:

- Continuous launches of innovative products that suit consumers’ new lifestyle, trends, and needs including the BESPOKE refrigerator, Sero TV, and Galaxy Fold

- Strong growth potential based on future innovation technologies including 5G, AI, IoT and the automotive business

- Global number one position in the semiconductor memory market and technology leadership in the industry

Samsung’s mobile business has kept up with successful launches in the Galaxy series. The company led the industry in the foldable smartphones category by launching Galaxy Fold, and continued its effort in resonating with consumers with Samsung’s brand story “Do What You Can’t”. 

SAMSUNG and Grab make commutes more inspiring and enjoyable!

Filipinos spend a lot of time stuck in traffic. With not much left to do but sit and wait—especially during rush hour—commuters are forced to find inventive ways to stay entertained or be productive.

Have no fear, Samsung is coming to the rescue. Wanting to make every ride not just bearable, but an enjoyable time for all, Samsung has recently partnered with ride-hailing app Grab.