Samsung Galaxy A27 5G Brings an Immersive Display and Awesome Intelligence to More Users

Newest addition to the Galaxy A series features an Infinity-O display, combining a seamless viewing experience with reliable performance and intelligent tools for more users

Samsung Electronics Co., Ltd. recently announced Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI features. Building on the popular Galaxy A26 5G, Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.

More Screen, Less Distraction

For smoother and more seamless viewing, Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimizes the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and center. With a slim 7.8 mm body, Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.

Everyday Performance, Enhanced

Powered by the Snapdragon® 6 Gen 3 Mobile Platform,[1] Galaxy A27 5G feels more responsive throughout the day, whether users are switching between apps or busily handling multitasking. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.

Galaxy A27 5G also introduces a 12 MP front camera that captures a wider range of brightness and richer colors, resulting in more natural-looking selfies in a variety of lighting conditions.

Samsung x Lazada’s Super Brand Day 2026: Seize Your Dream Deals Today

Samsung’s biggest one-day sale returns for its ninth edition, with limited-time offers you should not sleep on

Mark your calendars for the highly anticipated Samsung LazMall Super Brand Day on May 21. Returning for its ninth edition, the annual online sales event will present Samsung’s latest innovations at unbeatable prices for one day only. This year’s theme, “Dream Deals”, spotlights exceptional value across Samsung’s ecosystem of mobile devices, home appliances, TVs and displays – bringing premium innovations to consumers across Southeast Asia.

Held in partnership with Lazada, the leading eCommerce platform in Southeast Asia, the Samsung x Lazada Super Brand Day invites shoppers across the region to enjoy exclusive promotions and limited-time offers on some of Samsung’s most sought-after products.

The Super Brand Day will include Samsung’s most intuitive Galaxy AI phone yet, the Galaxy S26 series, designed to elevate everyday mobile use with its powerful performance, industry-leading camera systems, and advanced AI features. For an enhanced audio experience, the Galaxy Buds4 series complements the device with seamless connectivity.

From #TeamGalaxy to Yours: Unwrap Stellar Holiday Gifts at Samsung x Lazada’s Super Brand Day Sale

This holiday season, Samsung is bringing joy straight from our Galaxy to yours with the Samsung x Lazada Super Brand Day 2025! From November 24, at 8pm, to November 25, elevate your tech the Galaxy way with up to 55% off select Galaxy devices, plus exclusive freebies that make gifting or treating yourself truly stellar. 

From cutting-edge Galaxy Z Fold7, Galaxy S25 Series, Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G, and Galaxy tablets like the new Galaxy Tab S10 FE, Galaxy Tab S1- FE+, and Galaxy Tab S10+ to smart Galaxy Watch8 Classic and Galaxy Watch8, and Galaxy Buds3 Series, there is something for everyone this festive season at Samsung’s official LazMall Flagship Store.

Give the Gift of a Holiday Tech Upgrade with Galaxy Devices

Level up your gifting with 0% installment up to 36 months, along with massive trade-in and cross-sell savings until December 31

Samsung is bringing unforgettable gifts this holiday season by making Galaxy devices accessible through flexible payments, trade-in bonuses, and cross-sell discounts until December 31, 2025.

With its advanced camera technology, Galaxy devices are perfect for capturing festive moments and making a powerful statement at holiday gatherings. From the Galaxy S series to the Galaxy Z series, Samsung delivers stunning photos and videos that turn fleeting celebrations into stunning, timeless keepsakes.

Dive into an awesome streaming experience with the Galaxy A series' fastest performance yet!

 

Own the power that allows you to do more, see more, and share more with the exceptional value offer of the new Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G. Designed with bold performance, stunning visuals, and next-level connectivity—these devices are built to keep pace with your lifestyle powered by Awesome Intelligence, the Galaxy A series’ first-ever mobile AI platform built for first-time AI users.

Awesomeness that is built to outperform, built to last

The latest Galaxy A series mobile devices are your all-day, everyday powerhouse. They come packed with a long-lasting 5,000mAh battery that keeps going for up to 17 hours, so you can stream, scroll, and stay connected without constantly reaching for the charger. Built for binge mode, the Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G pack a vibrant 6.7" FHD+ Super AMOLED display with up to 1200 nits brightness—clear even in sunlight.

Under the hood, the Galaxy A56 5G runs on the powerful Exynos 1480, and the Galaxy A36 5G is equipped with the efficient Snapdragon® 6 Gen 3 Mobile Platform. Both phones feature an upgraded vapor chamber for better heat management, keeping performance smooth whether you are gaming, streaming, or multitasking. While at the Galaxy A26 5G’s core is the latest Exynos 1380 processor, perfect for multitasking, gaming, or binge-watching your favorite series.

Samsung Announces Official Rollout of One UI 7 Starting in April

New user interface brings AI-driven enhancements that make everyday interactions more meaningful and intuitive 

Samsung Electronics Co., Ltd. announced that the official rollout of One UI 7 will start this April^[1], bringing a bold new design for greater personalization and control to the user experience. One UI 7 introduces a new interface built for AI, helping users interact with their Galaxy devices more naturally than ever before. The update will be available starting with the Galaxy S24 series, Galaxy Z Fold6 and Z Flip6, gradually rolling out to more Galaxy smartphones and tablets. 

Bold New Design for Greater Personalization

One UI 7 comes with a simple, impactful, and emotive design, bringing a streamlined and cohesive experience to Galaxy users. A simplified home screen, redesigned One UI widgets and lock screen allow users to intuitively and seamlessly customize their devices.

Samsung Marks a Step Forward With AI for Everyone by Introducing New Galaxy A56 5G and Galaxy A36 5G

New Galaxy A series smartphones bring first-ever Awesome Intelligence, advanced camera features and enhanced durability

Samsung Electronics Co., Ltd. today unveiled Galaxy A56 5G and Galaxy A36 5G, the latest Galaxy A series smartphones. For the first time, the Galaxy A series is integrating Awesome Intelligence—including Galaxy’s fan-favorite AI-powered features to reimagine creativity — while bringing enhanced durability and longevity, as well as robust security and privacy protections to provide a safe and long-lasting mobile experience.

Samsung Electronics Ranked as a Top 5 Global Brand for the Fifth Consecutive Year with $100.8 Billion in Brand Value

Samsung was recognized for its AI leadership and enhanced connected experiences

Samsung Electronics today announced it has been recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fifth year in a row. Interbrand releases its list of “Best Global Brands” each year, and on this year’s list, it was revealed that Samsung’s brand value reached $100.8 billion and grew by 10% year-on-year.

The significant increase in Samsung Electronics’ brand value was driven by growth in the AI industry, particularly its leadership in on-device AI and competitiveness in the semiconductor sector. Since its first top five ranking in 2020, Samsung Electronics has experienced an impressive 62% growth over four years and remains the only Asian business among the global top five brands.

“This year’s substantial brand growth is a direct result of our holistic approach to AI and efforts to put this powerful technology into the hands of Samsung users around the world,” said YH Lee, President and Head of the Global Marketing Office at Samsung Electronics. “Moving forward, we will lean even further into the qualities that our users have come to both love and expect.”

Galaxy S24 Series Expands with S24 FE: A Premium Experience that Makes Full Galaxy AI Capabilities Attainable for More Users

More people can enjoy the Galaxy S24 series’ flagship innovations, including AI-enhanced photography, cutting-edge performance, and more Galaxy AI features

Samsung Electronics Co., Ltd. today unveiled the Galaxy S24 FE, the latest addition to the Galaxy AI^[1] ecosystem that delivers premium mobile experiences to more users.

Powered by the AI-based ProVisual Engine and Galaxy AI’s Photo Assist features, Galaxy S24 FE showcases an enhanced camera setup that empowers users to be more creative. It’s the perfect device for gaming on the go with a 6.7-inch^[2] Dynamic AMOLED 2X display, a long-lasting 4,700mAh battery, and a powerful Exynos 2400 series chipset. The Galaxy S24 FE offers premium Galaxy AI tools and ecosystem connectivity to enhance communication, productivity and creativity — all housed in an iconic design and protected by robust Samsung Knox security.

“We want everyone to enjoy all the benefits of our latest mobile innovations,” said SeaYoung Lee, Corporate EVP and Head of the Smartphone Research and Development team at Samsung Electronics. “Galaxy AI opens so many new experiences for users, helping them communicate, and be more creative and productive. Galaxy S24 FE makes the powerful performance and premium Galaxy AI capabilities of the S24 series available to even more people.

Kickstart your holiday shopping with Samsung’s September Promos

As soon as the -ber months start, Filipinos get into the holiday spirit, kickstarting one of the longest holiday celebrations in the world. This is why Samsung has prepared exciting promos as early as September so you can begin your holiday shopping while also getting big savings!

Trade-in, shop and save on your holiday haul with amazing deals on Galaxy devices - here are the offers that can be the perfect gift this season to bring delight to your friends and family!

Unfold Your New Era at the Galaxy Unpacked Watch Party

This year’s Unpacked is being streamed live at the Watch Party at Bonifacio High Street!

Unfold your new era as Samsung unveils the latest Galaxy AI Innovations at the Galaxy Unpacked Watch Party, happening on July 10, 7:00 p.m. at BHS Amphitheater at Bonifacio Global City.

Prepare to discover the power of Galaxy AI, now infused into the latest Galaxy Z series and the entire Galaxy ecosystem as Samsung streams Unpacked live at this event! This year’s Unpacked will be hosted in Paris - the iconic cultural nexus and trend epicenter which is the perfect backdrop for the rollout of Samsung’s latest cutting-edge innovations.

Members of #TeamGalaxy AC Bonifacio and top content creator Wil Dasovich are also joining the evening’s festivities as they enter their new eras. And don’t miss the special sneak peek of the #TeamGalaxy film, which will showcase our fave personalities in a whole new light.

#SamsungxYou: Samsung collaborates with Sunnies Studios, The Paper Bunny, and FINNS to launch Out-of-Office accessories

Let the summer vibes take over with Samsung’s newest offering, the #SamsungXYou Out-of-Office collection. In collaboration with Sunnies Studios, The Paper Bunny, and FINNS Bali, Samsung is bringing you new accessories designed by some of the trendiest brands in Southeast Asia for more options to make your Galaxy device perfectly YOU.

Just as Galaxy AI encourages you to unleash your creativity through mobile customization features, you can also express yourself through your device’s new look with new #SamsungXYou Out-of-Office collection accessories that fit your theme.

You can get these accessories as part of a random Lucky Box gift set with every purchase of a Galaxy S24 series phone or Galaxy Buds2 Pro. Check out the roster of cool new accessories!

Create Awesome with Donny Pangilinan and Belle Mariano

Catch their livestream on May 15 and enjoy awesome prizes and freebies from Samsung!

Hey Bubblies! Join #TeamGalaxy ambassadors for A Series, Donny Pangilinan and Belle Mariano, as they go live on Samsung PH’s Facebook page on May 15, 2024, 5 PM as they share ways to create an awesome summer with the Galaxy A55 5G and A35 5G.

Watch the livestream to catch up with this Gen Z love team and score awesome gifts from Samsung. Buy a Samsung Galaxy A55 5G or A35 5G during the stream and receive freebies worth ₱8,070, including Galaxy Buds FE, Travel Adapter, and Silicone Case, plus exclusive DonBelle photo cards!*

Fresh off the success of their hit series Can’t Buy Me Love, Donny and Belle are now eager to make their summer even more awesome. Here’s how you can create awesome memories with the Galaxy A55 5G and A35 5G, just like Donny and Belle.

Samsung Galaxy A55 5G and Galaxy A35 5G: Awesome Innovations and Security Engineered for Everyone

With upgraded security features and a more vivid viewing experience, the new Galaxy A series devices democratize mobile experiences for all 

Samsung Electronics Co., Ltd. today unveiled the Galaxy A55 5G and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making the best of mobile innovations available to everyone. Both devices come with extensive security features such as Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.

“With the Galaxy A series, we are expanding our latest technologies to a wider audience so that more people can benefit from them,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are excited to open up even more possibilities on the Galaxy A series this year, including offering Samsung Knox Vault for the first time on this lineup. We’re proud to enable Galaxy A series users to safely and reliably enjoy outstanding mobile experiences.”

#TeamGalaxy raves about the AI features of the Samsung Galaxy S24 Series

Samsung unveiled the first of its kind, revolutionary Galaxy AI devices - and content creators can’t stop talking about it!  

From AI features that make notetaking easy to editing tools that make it effortless to get that perfect shot, get to know why #TeamGalaxy loves the new Galaxy S24 Series.

Samsung’s Grand Awesome Festival brings the new Galaxy A15 5G and A25 5G to Sinulog

Viva Pit Senyor! Get ready to play awesome as Samsung brings the newest members of the Galaxy A series to Sinulog Festival this January 20, 2024 at The Terraces, Ayala Center Cebu.

In this exciting collaboration, Samsung has partnered with ABS-CBN's Kapamilya Karavan to make your Sinulog experience even more awesome with the Grand Awesome Festival. Meet some of the industry's top and rising artists, including #TeamGalaxy Belle Mariano. Attendees can also look forward to special performances and experiences with their favorite Kapamilya celebrities!

Festival-goers and tech enthusiasts alike are invited to visit the Samsung booth and experience firsthand the awesome features of the Galaxy A15 5G and A25 5G. The booth will have fun and interactive activities showcasing the features of their latest devices so you can play awesome.

Available Now: Samsung Galaxy A15 5G and A25 5G, starts at Php 10,990

 Here are all the ways you can play awesome with the Super AMOLED Display and Supercharged Battery of these new devices!

Awesome adventures await with the Galaxy A15 5G and Galaxy A25 5G, Samsung’s most affordable 5G smartphones that can keep up with your awesome lifestyle! From outdoor video streaming to all-day gaming, these phones can satisfy all your needs from a smartphone with their Super AMOLED Displays and enhanced 5,000 mAh batteries that can now support 25W super fast charging.

The Galaxy A15 5G is available for only P10,990 for the 4GB+128GB model and P14,990 for the 8GB+256GB model. Meanwhile, the Galaxy A25 5G costs P15,990 for the 6GB+128GB model and P18,990 for the 8GB+256GB variant, with a complimentary 25W travel adapter if you order before March 31, 2024.

Here’s how the Galaxy A15 5G and A25 5G can help you play awesome at a wallet-friendly price.

Play Awesome this 2024: The new Samsung Galaxy A15 5G and A25 5G with Super AMOLED display are here, starting at P10,990!

Enter the new year with Samsung’s most affordable 5G smartphones, now with an improved display for your awesome play moments! Starting at P10,990, enjoy immersive entertainment with Samsung’s Super AMOLED display and supercharged plays with a more powerful battery. Bonus: you can get a free 25W Travel Adapter when you order yours until March 31, 2024.

The Galaxy A15 5G can be yours for only P10,990 for the 4GB+128GB version and P14,990 for the 8GB+256GB variant. Meanwhile, the Galaxy A25 5G is retailing at P15,990 for the 6GB+128GB variant and P18,990 for the 8GB+256GB variant.

Perfect for Each Other: An Irresistible Deal This Love Month and Beyond

February has rolled in and love is in the air. For many of us, this means it’s time to start searching for that perfect, thoughtful gift to let your special someone know that you care. As with every occasion, and perhaps especially during the love month, there are plenty of promotions and deals to choose from that bring you great savings, but few compare to this irresistible deal from Samsung.

Samsung celebrates love with the One True Pair promo highlighting The Frame and The Serif TV paired with the Lifestyle Soundbar. If you have always been eyeing the one true pair that is Samsung’s Lifestyle TVs and Soundbar, then this special offer is truly a match made for you!

Get ready to #ShareTheEpic with fantastic deals on the Samsung Galaxy S23 Series

Get epic discounts and freebies when you pre-order the Galaxy S23, Galaxy S23+, and Galaxy S23 Ultra from today until February 23

Samsung recently unveiled its newest flagship lineup, the Galaxy S23 Series, which features the brand’s most advanced camera yet with a 200MP Adaptive Pixel sensor that captures epic moments with incredible precision, even in low light. It also offers the ultimate gaming experience thanks to the most powerful chipset ever in the Galaxy, the Snapdragon 8 Gen 2, all with an eco-friendly design and package. 

Check out these epic deals and be among the first to take your passions further with the new Galaxy S23 series.