Empowering Next-Gen Financial Literacy

Children aged 7 to 12 learn about Cha-Ching’s money-smart concepts, instilling financial literacy among the Filipino youth

Financial literacy is a critical tool for personal empowerment, equipping individuals with essential skills in money management, budgeting, and investing to make informed financial decisions and secure their future.

However, recent statistics from the Bangko Sentral ng Pilipinas (BSP) reveal a concerning state of financial literacy in the Philippines, with only two in 10 Filipinos scoring perfectly on basic financial questions and just 25% understanding fundamental financial concepts, according to the World Bank. This underscores the urgent need for enhanced financial education, especially among the youth.

As part of the International Youth celebration, Pru Life UK is igniting a vital conversation on fostering financial responsibility from a young age.

Through its Cha-Ching program, created by Prudence Foundation, the community investment arm in Asia and Africa of Prudential plc, Pru Life UK’s parent company, in partnership with Junior Achievement Philippines, Pru Life UK is leading the charge in instilling financial literacy in Filipino children aged 7 to 12.

Back-to-school safety: Pru Life UK partners with parents to protect children

Pru Life UK promotes essential safety habits for children

As a new school year begins, parents naturally worry about their children’s safety as they venture out into the world. From crossing streets to navigating school grounds, children face various risks that make safety a top concern.

According to UNICEF Philippines, the risk of road injuries for children spikes when they start school at age five, often leading to serious injuries or even tragedy. This underscores the importance of not only sending children off with a kiss but also equipping them with essential safety knowledge.

Parents aren’t alone in this mission. Pru Life UK, a leading life insurer, partners with parents to instill crucial safety habits in their children, especially during the back-to-school season.

Prudence Foundation’s Cha-Ching highlighted in first BSP Financial Education Expo

Prudence Foundation Executive Director Marc Fancy presented Cha-Ching at the first BSP Financial Education Expo

British life insurer Pru Life UK’s community investment arm, Prudence Foundation, was featured in the recent Financial Education Stakeholders Expo 2018 of the Bangko Sentral ng Pilipinas for its innovative financial literacy advocacy program, Cha-Ching Money Smart Kids.

The Expo, which gathered advocates of financial education from the public and private sectors, aims to provide a platform for the sharing of best practices and enhancement financial literacy among Filipinos, ultimately contributing to nation building. Topics discussed during the two-day event, held from November 27 to 28, included personal finance management, financial education through performing arts and board games, and financial education as corporate social responsibility.

Prudence Foundation forges partnership with Office of Civil Defense for SAFE STEPS

(from left) Pru Life UK Chief Marketing Officer Allan Tumbaga, Prudence Foundation Executive Director Marc Fancy, NDRRMC Executive Director Usec. Ricardo Jalad, and OCD Deputy Administrator for Operations Asec. Kristoffer Purisima

Prudence Foundation, the community investment arm of Prudential in Asia, has renewed its partnership with the Office of Civil Defense (OCD), the implementation arm of the National Disaster Risk Reduction and Management Council (NDRRMC), to strengthen and expand the SAFE STEPS program in the Philippines.

The signing ceremony was officiated by OCD Deputy Administrator for Operations Asec. Kristoffer James E. Purisima, NDRRMC Executive Director Usec. Ricardo B. Jalad, Pru Life UK Chief Marketing Officer Allan Tumbaga, and Prudence Foundation Executive Director Marc Fancy.

Prudence Foundation named ‘Partner of the Year’ by Save the Children

Prudence Foundation – the community investment arm of Pru Life UK’s parent company, Prudential Corporation Asia – was named Partner of the Year by Save the Children Philippines during the Corporate Partners’ Day held April 25 at the Asian Institute of Management.