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| (from left) Pru Life UK Chief Marketing Officer Allan Tumbaga, Prudence Foundation Executive Director Marc Fancy, NDRRMC Executive Director Usec. Ricardo Jalad, and OCD Deputy Administrator for Operations Asec. Kristoffer Purisima |
The signing ceremony was officiated by OCD Deputy Administrator for Operations Asec. Kristoffer James E. Purisima, NDRRMC Executive Director Usec. Ricardo B. Jalad, Pru Life UK Chief Marketing Officer Allan Tumbaga, and Prudence Foundation Executive Director Marc Fancy.
Prudence Foundation first established a partnership with OCD in 2014 to roll out SAFE STEPS Natural Disasters, which aims to provide easy-to-understand educational materials on how to prepare for natural disasters to as many people as possible.
This year, there are plans to roll out other program also under SAFE STEPS, they are: SAFE STEPS First Aid, which aims to provide people with fundamental first aid information and knowledge and SAFE STEPS Road Safety, which aims to promote the well-being of motorists and pedestrians.
Under the partnership with OCD, SAFE STEPS will extend its reach to more Filipinos through the distribution of the program’s educational materials, such as videos, safety cards, and posters at OCD’s offices, website, and social media channels.
“We are delighted to be renewing our partnership with the NDRMMC and extending it beyond SAFE STEPS Natural Disasters to include SAFE STEPS Road Safety and SAFE STEPS First Aid. We hope that through this partnership more Filipinos will have access to life saving information and that lives will be saved,” Marc Fancy said.
"SAFE STEPS is a most laudable awareness-building effort that stands parallel to the information and education campaigns of the OCD and NDRRMC," said Usec. Jalad. "SAFE STEPS has become a model worthy of emulation for other multinational organizations in the area of promoting preparedness against disasters via public education."
Launched in 2014, SAFE STEPS is a multi-platform mass awareness program that provides vital lifesaving tips on natural disasters, road safety and first aid. The program comprises a series of public service announcements designed to raise awareness and provide basic educational information to help build safer and more resilient communities. SAFE STEPS has since rolled out campaigns on natural disasters, road safety and first aid to equip the public with useful and practical information on how to survive in emergency situations.
To date, SAFE STEPS reaches over 250 million households daily across the region and are increasingly adopted by governments, private sector companies and humanitarian organizations.
About SAFE STEPS
SAFE STEPS is a multi-platform mass awareness programme that provides vital lifesaving tips on natural disasters, road safety and first aid. SAFE STEPS Natural Disasters was launched in May 2014 with Manny Pacquiao, world champion boxer, providing essential tips on what to do in the event of natural disasters. In February 2016, SAFE STEPS Road Safety was launched and features Michelle Yeoh, acclaimed producer, actress and principal partner of the Fédération Internationale de l'Automobile, focused on provide advice on how to stay safe on the road. SAFE STEPS First Aid was launched in September 2017 and features three individuals who use first aid as part of their occupation, a paramedic, life guard and humanitarian doctor. All SAFE STEPS information has been approved by the International Federation of Red Cross and Red Crescent Societies (IFRC).
For more information please visit: www.safesteps.com
About Prudence Foundation
Prudence Foundation is the community investment arm of Prudential in Asia*. Its mission is to secure the future of communities by enhancing education, health and safety. The Foundation runs regional programmes as well as local programmes in partnership with NGOs, governments and the private sector in order to maximise the impact of its efforts. Prudence Foundation leverages Prudential’s long-term mindset and geographical scale to make communities safer, more secure and more resilient. The Foundation is a Hong Kong registered charitable entity.
For more information please visit: www.prudencefoundation.com
*Prudential Corporation Asia is a business unit of Prudential plc of the United Kingdom. Neither Prudential Corporation Asia nor Prudential plc are affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America. In Taiwan and Korea, Prudential Corporation Asia trades under the PCA name for its insurance business. Its asset management business in Asia operates under the name Eastspring Investments.
About Pru Life UK
Established in 1996, Pru Life UK is a subsidiary of Prudential plc. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong. Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).
For more information: www.prulifeuk.com.ph
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