Pru Life UK promotes essential safety habits for children
As a new school year begins, parents naturally worry about their children’s safety as they venture out into the world. From crossing streets to navigating school grounds, children face various risks that make safety a top concern.
According to UNICEF Philippines, the risk of road injuries for children spikes when they start school at age five, often leading to serious injuries or even tragedy. This underscores the importance of not only sending children off with a kiss but also equipping them with essential safety knowledge.
Parents
aren’t alone in this mission. Pru Life UK, a leading life insurer, partners
with parents to instill crucial safety habits in their children, especially
during the back-to-school season.
Engaging Children in Safety
Starting
a conversation about safety with children can be challenging, but it doesn’t
have to be. The key is to keep it simple, relatable, and consistent. Prudence
Foundation, the community investment arm in Asia and Africa of Prudential plc,
Pru Life UK’s parent company, launched the SAFE STEPS Kids programme in 2019, a public service initiative that uses engaging materials like videos, comics, and posters featuring beloved Cartoon Network characters to teach children life-saving information on personal safety, emergency aid knowledge and disaster preparation.
This programme empowers parents to introduce important safety concepts that are easy to understand and immediately actionable, helping children not only protect themselves against life-threatening situations but also look out for others.
Peace of Mind for Parents
Beyond education, many parents seek peace of mind through preparedness. Staying informed about their child’s class schedule, maintaining communication with teachers, and understanding the school environment are vital steps in ensuring safety.
However,
despite precautions, accidents can still occur. Pru Life UK’s PRUPersonal
Accident - Junior offers a financial safety net, covering unexpected medical
expenses due to accident so parents can focus on their child’s recovery and
education.
Shared Responsibility for Safety
Ensuring children’s safety is a collective effort. Schools, communities, and organisations like Pru Life UK all play crucial roles in creating a secure environment for children. Through the Safe Schools Programme, in partnership with Save the Children Philippines, Prudence Foundation enhances safety and preparedness in schools across the country.
The programme has taught children essential survival skills focused on three pillars: safe learning facilities, school disaster management, and risk reduction and resilience education.
Pru
Life UK remains committed to supporting Filipino parents with ongoing safety
education initiatives and accessible insurance options, ensuring every child
enjoys a safe and successful school year.
About Pru Life UK
Established in 1996, Pru Life UK
is the pioneer of insuravest, or investment-linked life insurance products, in
the Philippines and is one of the first life insurance companies approved to
distribute US dollar-denominated investment-linked life insurance policies in
the country. Since its establishment, Pru Life UK has expanded its reach to
over 170 branches and general agency offices in the Philippines, with the
largest life insurance agency force with more than 38,000 licensed agents.
The company ranks #1 for New
Business Annual Premium Equivalent and Total Premium Income from Variable Life
Insurance Products according to the Insurance Commission’s Life Insurance
Sector Quarterly Statistics for Q1 2024. Pru Life UK is headquartered in Uptown
Bonifacio, Taguig City.
Pru
Life UK and Prudential are not affiliated with Prudential Financial, Inc. (a
company whose principal place of business is in the United States of America),
Prudential Assurance Company (a subsidiary of M&G plc, a company
incorporated in the United Kingdom), Philippine Prudential Life Insurance
Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc.
(all Philippine-registered companies). Pru Life UK is a life insurance company
and is not engaged in the business of selling pre-need plans.
For more information: www.prulifeuk.com.ph
About Prudence Foundation
Prudence Foundation is the
community investment arm of Prudential in Asia and Africa. Its mission is to
secure the future of communities by enhancing education, health and safety. The
Foundation runs regional programmes as well as local programmes in partnership
with NGOs, governments and the private sector in order to maximise the impact of
its efforts. Prudence Foundation leverages Prudential’s long term mindset and
geographical scale to make communities safer, more secure and more resilient.
The Foundation is a Hong Kong registered charitable entity.
For more information please visit: www.prudencefoundation.com
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