On March 22, 2012, Levi’s® will be celebrating the World Water Day. This is an environment-consciousness effort of Levi’s® to preserve our planet by conserving water. It is a global campaign where there’ll be a massive awareness to promote wearing pants more and washing them less.
Through this, Levi’s® is hoping that its actions will have a positive impact on the planet and support water organizations around the world.
When it comes to the water used to make Levi’s® WaterLess™ jeans - less is definitely more! The Levi’s® brand today announced the expansion of its WaterLess™ jeans collection in the Philippines. The average pair of jeans uses 42 litres of water in the finishing process, Levi’s® WaterLess™ products reduce the use of water in the finishing process by up to 96 percent for some styles. The Levi’s® brand has already made more than 13 million WaterLess products and saved more than 172 million liters of water.
“How would you approach manufacturing today if you considered all the challenges around us in the world today?” said Erik Joule, Senior Vice President of Global Merchandising and Design of the Levi’s® brand. “Levi’s® WaterLess™ is a platform that looks at manufacturing in a different way. It’s really about looking at design as one continuous circle to ensure we reduce the impact on the environment.”Follow @LevisPhil on Twitter and Tweet about the Levi’s®WaterLess™ jeans with hash tag Levis World Water Day. 1 pair of jeans/ hr will be given away @LevisPhil twitter Account on March 22, 2012
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