Wednesday, February 9, 2022

COMCO Southeast Asia Appoints New Deputy Account Operations Director as Part of its Expansion


Coming from its successful Blazing Sapphire 5th anniversary celebration in 2021 and as part of its expansion plan in 2022, trailblazing and global award-winning integrated communications agency COMCO Southeast Asia proudly announces the appointment of seasoned public relations and communications practitioner Joyce Yu as the Agency’s newest Deputy Account Operations Director for Marketing PR.

Joyce Yu is a public relations and communications expert with more than a decade of experience working in the field. A graduate of AB Journalism from the University of Sto. Tomas, she specializes in media relations, copywriting, social media management, event management, and journalism.

Joyce has been the lead of several successful campaigns including European Higher Education Fair 2017-2020, Levi’s x Justin Timberlake PH Launch, EuroPinoy Virtual Concert & Bersong EuroPinoy Poetry Reading 2020 and Cine Europa 2019-2020. She is a former PR Officer for Lifestyle & Performance Brands of Skechers Philippines and has worked for accounts such as PLDT, EU Delegation to the Philippines, Embassy of Hungary Manila, Belo Medical Group, Rider Philippines, and Vision Express PH.

As COMCO's Deputy Account Operations Director for Marketing PR, Joyce will lead the team managing Eastern Communications, Jobstreet, Sunlife ASCP, Skechers, Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo and United Nations Population Fund (UNFPA). She joins the senior team of COMCO Southeast Asia spearheaded by Ferdinand Bondoy as Regional Integration & Chief Executive Director (who also leads COMCO AOX League of Enterprises) and composed of Tricia Cusi-Jimenea as Business Development Director (who also leads COMCO Middle East & Africa), Rachel Syfargo as Supervising Account Operations Director, Joan Icotanim-Maslang as Corporate Services Director, Carl Cuevas as Deputy Account Operations Director for Corporate PR, Peachy Taculod as Supervising Digital and Social Strategist, Jane Ibay CPA as Finance and Compliance Adviser and Atty. Leo Lim as Corporate Legal Counsel.

“Prior to joining COMCO, I’m already familiar with the company, the team, and the projects that they’ve accomplished through common friends in the industry. I’m very excited to be part of an award-winning dynamic team, to learn from the leaders, and hopefully give back through mentoring those who want to learn about the ins and outs of the industry. I’m really thankful to be given this opportunity,” said Ms. Joyce Yu.

The Agency is also thrilled to welcome its newest staff members, dubbed as COMCO SEA All-Stars, who are graduates of the Camp COMCO Mentorship Program. They are Louise Macaraeg and Cherry Gajito as Brand Communications Associates, Bea Cabrera as Digital and Integrated Communications Associate, and Narah Faigal as Digital and Multimedia Arts Associate.

“Despite recent challenges and limitations brought by the pandemic, I’m immensely proud to see our COMCO Squadron thrive and grow. Joyce, Louise, Cherry, Bea and Narah joining the team is very exciting as we cap off our Blazing Sapphire anniversary and expand to new horizons this 2022,” said Mr. Ferdinand Bondoy.

About COMCO Southeast Asia

COMCO Southeast Asia is a powerhouse and global award-winning integrated communications agency formed by the coalition of premier brand architects, inspired storytellers, and communication trailblazers in the region. Based in the Philippines and with affiliate network presence in Singapore, Thailand, Malaysia and Indonesia, COMCO SEA takes the lead in the innovation of premier brands and growth of up-and-coming businesses through the emerging global disciplines of New PR – a strategy based, content-driven, and channel-agnostic way of doing PR, and Smart Social – a holistic, authentic and integrated approach in the maximization of digital and social channels.

At the core of COMCO SEA is its unique brand of Meaningful Storytelling based on its corporate mantra and the mission to Ignite Brand Love, Social Change, Talent Growth and Regional Collaboration. In just 5 years, the Agency has done groundbreaking works for more than 70 local, regional and international brands including reputable development and humanitarian organizations. COMCO SEA has been awarded twice as Agency of the Year 2nd Runner-up at the IABC Philippine Quill Awards, Finalist for Boutique PR Consultancy of the Year in Asia at Campaign Asia Pacific’s PR Awards Asia, Best PR Agency in ASEAN - Silver Award, and 80 metals from various local and international award-giving bodies.

To know more about COMCO Southeast Asia, visit Follow them on social media: on Facebook,, and @COMCO_sea on both Instagram and Twitter.

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