The best Filipino brands conquer the world
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CPFI EVP and COO Greg Banzon
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For several years now, Century Pacific Food Inc (CPFI), the company founded by visionary entrepreneur and iconoclast Ricardo Po Sr, in 1978, has been successfully bringing their iconic brands Century Tuna and Argentina canned meats across the globe where large Filipino communities reside.
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| 39th
Agora Awards overall chairperson Maeyeth Cayungog, chairman of the board of
judges William Tiu Lim, and Alpha Allanigui |
Finding their way in the shelves of top supermarkets worldwide, such is the popularity and appeal of these beloved brands, so much so that Century Tuna has successfully penetrated key markets in the Middle East, North America, and Europe and across Asia Pacific. Even more impressive, Century Tuna has become a leading supermarket brand in China and Vietnam and is among the top three brands in the Middle East.
In recognition of this exceptional achievement, CPFI was awarded the Outstanding Achievement in Export Marketing by the Agora Awards of the Philippine Marketing Association, the highest award-giving body that has been recognizing individuals and companies that are at the cutting edge of marketing excellence. Long a coveted honor and a true feather to a local marketing professional’s cap, the Agora Awards is truly the highest marketing distinction handed out in the Philippines, highlighting versatility, innovativeness, and ingenuity.
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CPFI global brands group head Randy
Cruz, 39th Agora Awards
category head Marco Antonio, and CPFI export marketing and sales department
manager Sherry Lou Marzo
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In bestowing the Outstanding Achievement in Export Marketing, the Agora Awards recognizes CPFI’s disciplined marketing approach: that of first focusing on large Filipino communities abroad as their entry point towards establishing a market base in each region. From there, they gradually expand their reach to mainstream consumers in each country, by way of food expos and by contacting top accounts.
Proudly receiving the award on behalf of CPFI during the awards was Chief Operating Officer Greg Banzon who is also an Agora awardee for Marketing Management Excellence in 2014.
This prized recognition from the Agora Awards is a very much testament as well to the dedication of the men and women of CPFI and its Global Branding Group, led by Randy Cruz and Sherry Lou Marzo, who bring to life the credo ‘To Nourish & Delight Everyone, Everywhere, Everyday.’
