Thursday, December 14, 2017

The Annual Shop Guam Festival Is Back!

The Guam Visitors Bureau (GVB) is proud to announce over 300 offers are now available for the 6th annual Shop Guam e-Festival. The GVB signature event launched on Friday, November 10, 2017 and will run through February 28, 2018.
As the biggest shopping event in the Western Pacific, Shop Guam has evolved into a global campaign that features shopping incentives to include tax free shopping, dining, optional tours, tourism services, and shops found only on Guam. The Shop Guam e-Festival also won two prestigious international awards in 2017 – the President’s E-Award from the U.S. Department of Commerce, and the best Travel Media – Mobile Travel Application from Pacific Travel Asia Association (PATA).

“GVB recruited over 180 vendors for this year’s campaign, setting a new record of more than 300 offers and discounts that both local residents and tourists can access through our state-of-the-art Shop Guam mobile app, available on both iOS and Android devices,” said GVB President and CEO Nathan Denight. “We invite everyone to download the free app and take advantage of this interactive shopping experience just in time for the holiday season.”
The Shop Guam app also comes with GVB’s beacon sensor technology that uses location-based proximity to send real-time push notifications to inform users about the nearby offers.
TripAdvisor features top Shop Guam offers
Another major enhancement of the 2017 Shop Guam e-Festival is GVB’s global partnership with TripAdvisor, the world’s most trusted travel review site. The TripAdvisor promotion highlights some of the top offers and merchants from the 2017 Shop Guam e-Festival.
“GVB is leveraging the power of TripAdvisor and its influence on travel reviews to elevate the overall service quality and guest experience provided in Guam. The Shop Guam TripAdvisor partnership is our first initiative to feature the top local businesses on the global stage and aggressively promote them to the passionate TripAdvisor community,” said GVB Director of Global Marketing Pilar Laguaña.
Popular social media influencers to promote Shop Guam
Additionally, GVB brought in talent from seven of Guam’s source markets to share their Shop Guam experience with their millions of followers. The popular social media influencers include Satoumi from Japan, Sermin Hong from Korea, JR Lee from Taiwan, Flavia Wong from Hong Kong, Gao Min (Nono) from China, Alodia Gosiengfiao from the Philippines, and Zoe Paradigma from Russia. GVB also invited a renowned virtual reality specialist, James Hay, from the United States to film a series of 360 videos to feature the group’s Shop Guam experience.
The social media stars were on island exploring Guam as they visit Shop Guam vendors and post live on various Social Networking Sites with the hashtags, #ShopGuam2017 and #InstaGuam.
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