350 ml and 500 ml bottle caps
to have less plastic
Summit
Natural Drinking Water, in its continuing effort to inspire Filipinos to thirst
for more, has reached for a new goal – to lower its carbon footprint. In a
simple but effective packaging change, Summit 500 ml and 350 ml bottles now
sport a more streamlined cap that saves almost 500,000 tons of manufactured PET
a year.
This
is equivalent to the amount of carbon absorbed by 3.7 million trees,
or removing over 100,000 cars
from the road for one year. The initiative is part of Summit Water’s latest
campaign – Thirst for More, by defying limits, stepping out of comfort zones, and
going beyond the norm. By being conscious of the environment, Summit Water has upped
its game, encouraging Filipinos to do the same.
Says
Abe Cipriano, AVP for Marketing, Non-Alcoholic Beverages at Asia Brewery, “Thirst
for more is about pushing your boundaries and finding new ways to one-up
yourself. For Summit Natural Drinking Water, this small change has a great
positive effect on the environment, and ultimately, on all of us. We encourage
everyone to start with small steps to achieve even bigger goals.”
