Wednesday, June 5, 2013

Hyatt launches "Women's Experience" after largest guest listening exercise in Hyatt's history

Hyatt listens to you

Hyatt Hotels and Resorts have made an effort to listen more intently to guests which started from an  intensive 18-month effort that included more than 40 facilitated group discussions around the world, resulting in a new experience tailored to individual preference. While each feature was driven by insights from women travelers, Hyatt believes all guests can appreciate these new enhancements. The launch of these new amenities and services marks the first milestone in Hyatt’s evolution of hospitality, which include changing the conversation with hotel guests, unleashing a spirit of innovation, and perfecting new concepts through rigorous research and in-hotel testing.

“Women’s Experience is not designed to be a one-size-fits-all hospitality, feedback and suggestions are more than welcome to help us do better. We want to constantly improve so guests have a better stay today, and also stay with us again in the future”, said Hyatt Regency Hotel and Casino Manila General Manager Richard Simmons.

By listening to female guests and making changes to create a distinctive and welcoming experience, each guest’s visit is designed to be more comfortable and convenient. Featuring enhancements that won’t interrupt a normal routine from meal options and amenities, this initiative also encourages an open line of communication with the staffs through questions and feedback. 

Hyatt’s research indicated women want:

Assurances that their guest rooms have been cleaned and an on-going dialogue with the hotel to provide feedback. Through communication cards, housekeepers are able to confirm a thoroughly cleaned room while opening the door to two-way communication, encouraging guests to share additional needs during their stay.

Maintaining momentum on the road is no easy task, particularly when it comes to asking for things a woman finds reluctant to inquire about. Introducing “Hyatt Has It”, a service for all guests that aim to provide for every need, whether lost, or simply forgotten items such as charger, curling iron, razor, yoga mat, or even baby shampoo. Featuring selection of complimentary items that are to keep and a variety of everyday essentials to borrow, guests are assured too every little comfort during their entire stay.  Portico’s luxurious collection of bath and body products is also available to transform the guest’s bathing experience into a refreshing, stress-free haven.

Perhaps most importantly, women travelers can find it challenging maintaining healthy eating habits and well-being during travel where options can be limited and based on the survey, large-portion offerings and carbo-loaded meals are dissatisfying to them.  Now, healthy food options with more interesting choices from a healthy balance menu are available through room service and restaurants.

From fresh juices and smoothies, balanced portions and “create your own” options, all of which are grounded in Hyatt’s food and beverage philosophy, “Food. Thoughtfully Sourced. Carefully Served”. Savour perfectly portioned entrees of local and international favourites at Hyatt Regency Hotel and Casino Manila such as the Steamed Salmon Fillet with Green Asparagus or the Grilled Certified Angus Beef Fillet with Pan-Fried Zucchini, to name just two.

To learn more about Hyatt’s new guest listening approach, visit

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