Wednesday, July 13, 2011

John Lloyd Cruz finds the one in Head and Shoulders

Men are from Mars, Women are from Venus, there goes the saying – it’s no wonder then that when it comes to finding The One, men and women have different tastes and different like! In fact, grooming is one area that men and women have very different needs and celebrities are no exception!

The World’s No. 1 Anti-Dandruff Shampoo, Head & Shoulders, recently launched the new Anti-Hairfall For Him and For Her variants, specifically designed for the different hair and scalp needs of men and women.


Head & Shoulders For Her

For Angel Locsin, The One is something that has stood the test of time. Angel credits her famous, beautiful looks to the one hair care brand that she has trusted for so long, “6 years na ako loyal sa Head & Shoulders because it really works for me. (I have been a loyal user of Head & Shoulders for 6 years already because it really works for me.),” enthuses Angel.

Angel stresses that while a dandruff-free scalp that’s also free of hairfall is important to both girls and guys, soft and beautiful hair is also a primary concern for women and Head & Shoulders has always been there to answer our call. (I feel our hair is more high maintenance compared to guys. That’s why Head & Shoulders has always been The One for me.)”

Head & Shoulders Brand Manager, Carla Sia explains “As women style their hair more, female hair is more prone to breakage and hairfall, This is why we formulated the Head & Shoulders Anti-Hairfall For Her product specifically for women. It still targets dandruff effectively but with more conditioning to give women’s hair the care it needs to prevent breakage and hairfall.”

Head & Shoulders For Him

John Lloyd Cruz has finally found the one.  Angel’s on-screen tandem, John Lloyd Cruz, on the other hand, describes The One as something that sticks with you through your toughest moments. “Ako, I’m ok to go through several changes in life. Kasi you find out what you want and what works for you. Kaya naman I try to find the best one out there for me, one who will stick with me through thick and thin. Pag nagkulang, palitan. Pero pag tama, commit! (For me, I’m ok to go through several changes in life. You need to find out what you want and what works for you. That’s why I try to find the best one out there for me, one who will stick with me through thick and thin. When it comes up short, switch! But when it’s right, commit!)” 
 
For the Philippines’ box office king and the latest convert to Head & Shoulders, it was about finally finding The One product that effectively addressed his primary concerns – hairfall and dandruff. Now, I couldn’t be more confident. Head & Shoulders definitely removed my dandruff 100% and reduced my hairfall by 95%,” says John Lloyd. 

Guys have shorter hair so they need less conditioning unlike women.  Thus the new Head & Shoulders for him has optimized conditioning levels combined with the HydraZinc technology to target the dandruff and while helping guys keep a grease-free, volumized mane of hair.

Head & Shoulders – the Scalp Care Expert

 “Men and women have different hair needs and hair routines – which is why Head & Shoulders designed these shampoos to target these varied concerns.  But they also have a common concern – hairfall. What most people don’t know is that hairfall can actually be caused by dandruff! So we are happy to present this new collection which targets common hair problems of both men and women like hairfall and dandruff, while still meeting their separate needs,” says Sia.


Mika Takahashi
Head & Shoulders also went one step further in promoting right scalp care by teaching guests the Head & Shoulders Scalp Massage – a massage designed by Mika Takahashi, P&G Scalp Expert from Japan. “This massage is designed to stimulate the blood circulation of the scalp and allows the roots of the hair to receive nutrients quicker,” explains Dr. Jasmine Karsono, Principal Scientist of Head & Shoulders. "It’s an easy scalp-care tip or routine one can do at home.”

Head & Shoulders For Him and For Her variants are available in all leading supermarkets and drugstores nation-wide.

Head and Shoulders For Her Shampoo  (200 ml.)                P 119.00
Head and Shoulders for Him Shampoo  (200 ml.)                P 119.00


2 comments:

  1. I use H&S Intensive Treatment super effective!
    xoxo
    MrsM

    ReplyDelete
  2. For me, John Lloyd Cruz is the perfect endorser for H&S :)
    xo,
    ~Pauline @Kallony

    ReplyDelete

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