For every six (6) bottles or six-pack of Coors Light bought, purchaser is entitled to one (1) coupon that will allow him/her to win in three (3) ways:
- The coupon will have a perforated area that will serve as the raffle entry for one (1) major draw of the promotion: Trip to the Finals on June 2010.
- The coupon will have a perforated area that will serve a scratch card wherein consumers can win an NBA memorabilia.
- The coupon bears the information on the 3-Point Play to the NBA website where consumers can win various Coors Light and NBA premium items.
- There will be 18 winners of authentic NBA memorabilia;
- 2,000 instant winners of Coors Light or NBA mugs;
- 2,000 instant winners of Coors Light or NBA t-shirts;
- 1,000 instant winners of NBA duffel bags; and
- 1,000 instant winners of NBA jackets.
REDEMPTION OF PRIZES:
- Winners may claim small ticket prizes (mugs, t-shirt, jacket, and duffel bag) through Coors Light Promo Girls deployed in the on-premise and modern trade outlets on payday weekends or at designated redemption centers (ABI Head Office, G/F Allied Bank Bldg., 6754 Ayala Ave. Makati City).
- NBA memorabilia may only be claimed at the designated redemption center (ABI Head Office).
- Verification procedures will be enforced to ensure validity and authenticity of the scratch card. Representatives from Asia Brewery Inc. will conduct the verification procedures.
- Verified winners will then be eligible to claim their prize.
- Prizes are non-transferable and may not be converted to cash.
- All prizes are tax paid.
- Online Game Mechanics:
HOW TO JOIN:
- Facebook users must install the 3-Point Play to the NBA FB application.
- In order to win, a user must invite other FB users to install the application and send virtual Coors Light NBA merchandise to their
friends. - Senders and recipients of virtual gifts can win instant prizes. The more you send and receive gifts, the higher your chance of winning a Coors Light NBA merchandise.
- PRIZES:
- There will be 500 instant winners of Coors Light or NBA mugs;
- 500 instant winners of Coors Light or NBA t-shirts;
- 500 instant winners of NBA duffel bags;
- 1,000 instant winners of NBA ID lace;
- 1,000 instant winners of NBA towels;
VERIFICATION OF WINNERS:
- The winning users (sender and recipient) are “seeded” prior to start of the promo.
- If there is no valid sender, there will be no winner.
- If there is no valid retriever, there will be no winner.
- Winners will receive a notification through the Coors Light NBA application. Winnings are displayed at the "Winnings" tab of the
application.