Wednesday, March 10, 2010

Finally a gum that your teeth will love... Lotte Xylitol

Recently Lotte Pilipinas launch their one of a kind gum that your dentist will even recommend you to chew... unbelievable? Believe it.  It is the only gum that is certified by the PDA (Philippine Dental Association). 


It has the active ingredient Xylitol, that plays an important part in this process of having good oral health. A natural sugar sweetener derived from birtch trees and the fibers of many fruits and vegetables, Xylitol is considered "tooth friendly" as it aids in the prevention of cavities.
This natural sweetener is used in a multitude of products.  It has been developed in Europe as an alternative sweetener for people with diabetes and hyperglycemia.

It tastes really yummy, not too sweet as to hurt the tooth, not too sticky as it may get stuck in your tooth... its breathes a breath of fresh flavor bursting in you mouth... I kid you not.  I really like this gum... and to think my dentist would recommend it? Why not......

For 10 years, LOTTE XYLITOL has been in existence in other Asian markets, most notably in Japan, China and Korea, likewise, it has entered the consumer markets in Taiwan, Thailand, Indonesia, Vietnam and also the Philippines.

But how does LOTTE XYLITOL promote good oral health?


Right now, there are bacteria called Mutans Streptococci in your mouth. The growth and metabolism of these bacteria lead to the formation of dental plaque. Mutans Streptococci absorb the sugars and carbohydrates from food and drink and metabolizes them into lactic acid. Lactic acid decalcifies or mineralizes the tooth enamel, making it vulnerable to decay.

Here is where LOTTE XYLITOL comes in. Xylitol, unlike sucrose, cannot be metabolized by bacteria. Without sugar to metabolize, bacteria in your mouth cannot produce lactic acid. Sugar-free LOTTE XYLITOL, which uses more than 50 percent xylitol as sweetener, effectively prevents the buildup of dental plaque and cavity. It is okay to chew dental health gum! With regular intake of two pellets, four to five times a day, LOTTE XYLITOL is a perfect partner to toothbrushing and dental visits.

What do we need to have good oral health? Answer: "The power of three".


The Power of three
1. Brush your teeth at least 3 times a day.
2. Visit your dentist regularly.
3. Chew LOTTE XYLITOL Dental Health Gum, which effectively aids in the prevention of cavity, is the third power for good oral health.


Available in three variants, Blueberry Mint, Fresh Mint, and Lime Mint, LOTTE XYLITOL is the only dental health gum in the country that bears the Philippine Dental Association’s Seal of Recognition.

Manufactured by Lotte, the leading confectionery company in Japan, and distributed by Lotte Confectionery Pilipinas Corp.,  Thanks to Mr. Jerry Francia of LOTTE Pilipinas as well as their Marketing Manager Ms. Therese Reyes for a wonderful launching at the Hotel Intercontinental Makati, Philippines.

This has been a Green Bulb PR project. Thanks to Ms. Khit D. Santos.


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