Partnership grounded in shared belief in
confidence
as the foundation of success
AXA Asia and Africa today announced its partnership with Japanese-Filipina professional golfer Yuka Saso, winner of the 2021 US Women’s Open (USWO) and currently ranked #8 in the world. This marks the first time the brand has partnered with an Asian sports champion at the regional level.
The partnership was inspired by Yuka’s embodiment of AXA’s brand signature, “Know You Can”, which is rooted in the understanding that confidence is essential for people to successfully achieve their goals. She attracted global attention with her win at The Olympic Club in June of this year, tied for the recognition of being the youngest USWO champion of all time. The sponsorship also underlines AXA Asia and Africa’s commitment to celebrating women in sports, helping to support the development of Yuka’s career while raising awareness of gender inclusion through her inspiring story.
