While MSMEs still comprise the majority of registered businesses in the country, a survey conducted by the Department of Trade & Industry (DTI) - Ecommerce Office in September 2020 showed that 73% of MSMES still require assistance in digitizing their operations. Shopee remains committed to help MSMEs transition to digital easily and seamlessly as it once again partners with the DTI to launch the #TatakPinoy Virtual Trade Fair from March 18-24. This initiative is in line with Shopee’s goal to provide local MSMEs with the support that they need to grow their businesses online.
Through the week-long virtual trade fair, Shopee users will be able to discover and purchase Filipino-made essentials from a variety of shops ranging from snack food, health & beauty, groceries & pet stores, fashion, and more, at discounted rates. This year’s #TatakPinoy Virtual Trade Fair will feature a diverse range of local sellers from Luzon, Visayas, and Mindanao. This is among Shopee’s many initiatives to empower local businesses to shift online and encourage users to support them. Alongside these virtual trade fairs, sellers are also provided with different marketing tools, training, and initiatives to help them maximize their businesses’ growth on the platform such as Shopee University Summit, where local MSMEs can learn ways to drive their business growth from industry speakers and leaders.
