Friday, July 10, 2026

Joyce Yu Promoted to AVP, Leads Senior Promotions and Appointment of New Partners in COMCO Mundo

Global award-winning intercontinental communications group, COMCO Mundo League of Enterprises, continues its landmark Decada de COMCO year-long 10th anniversary celebration by implementing sweeping executive advancements across its group of companies, headlined by the promotion of Joyce Yu to Associate Vice President and the historic elevation of seasoned leadership talents to agency partners. 

Elevating Agency-Honed Leaders to Partners

Joyce Yu has been promoted to Associate Vice President for Events, Activation & Media Production and Managing Director & Head of SEA Wave & Spice Inc. and ALAB Experience+, and has been elevated to company partner. Ms. Yu helped expand the events and brand experience service of COMCO Mundo, creating SEA Wave & Spice Inc. – the Super Agency & Studio, housing ALAB Experience+, the events and media production arm of the group, and other applied communications services such as digital, storytelling studio, multimedia arts, and creative talent & influencer management. She has spearheaded landmark campaigns and events, including the European Higher Education Fair (2022 to 2025), the Korea Tourism Organization Travel Fiesta, Sony Next Gen XP, BonChon’s "Snow Much To Love: Korean Snow Festival" Media Launch, Samsung Mobile launches, the Century Tuna Superbod Life Run, the Century Tuna "The Best You Starts Now" Campaign, The Communications Olympiad with the International Association of Business Communicators (IABC) Philippines, and the launch of the pioneering SEA CAN Alliance by COMCO Mundo.

Jam Bufi, Manager for Integrated Communications and Deputy Head of TARO AOX Inc., the specialist digital / tech PR and public affairs agency of COMCO Mundo, has also been officially elevated to partner status. A graduate of the elite Camp COMCO Mentorship Program on its fifth cycle in 2017, Ms. Bufi has been a vital driver of the growth of the agency's technology and digital PR practice group. Joining them as partner for COMCO Southeast Asia - Pilipinas is another Camp COMCO alumna (Cycle 9 in 2018) Patricia Raña, recently promoted to Manager for Business Excellence & Ecosystem Administration and Deputy Head of Sundaica Shared Services & Enterprise Community’s Balanghai Division, the corporate services unit of the group. Ms. Raña has been instrumental to the growth of the agency's financial and administrative unit and championed COMCO’s ACTDEV (Agency Culture and Team Development) programs.

 

Spotlighting Growth of Empowered Professionals

Mary Jane Ibay rejoined the team as Associate Vice President for Finance, Governance & Ecosystem Administration and Head of Sundaica Shared Services & Enterprise Community. She will oversee the group’s overarching financial strategies, ensuring sustainable growth and governance across the entire enterprise ecosystem. Arnel Bien Francisco has been promoted to Director for Finance & Governance and Deputy Head of Sundaica Shared Services & Enterprise Community’s Karakoa Division. Bien will continue to lead seamless operations for corporate finance, accounting, and governance across COMCO Mundo's group of companies.

In Sundaica Shared Services & Enterprise Community, Mhyles Mercado and Cheska Gutierrez advanced to Associate Manager and Associate Supervisor for Finance & Accounting, respectively. In COMCO Southeast Asia - Pilipinas, the pioneer PR agency of COMCO Mundo, Hendrich Namoca and Abigail Bustos rose to Senior Officers for New PR & Smart Social / Communications. For TARO AOX, Jaderick Buhay and Ronette Tibay advanced to Senior Officers for Integrated Communications, while Joana De Guzman achieved an accelerated promotion to Officer, and Shaida Ancheta moved up to Senior Associate role. Rounding out the promotions, Ivan Dator stepped up as Officer for Executive Initiatives & Strategic Communications for COMCO Mundo League of Enterprises, while Julienne Gonzalo earned an early regularization as Associate for SEA Wave & Spice’s ALAB Experience+.

 

Driving Meaningful Storytelling into the Next Decade

Marking its monumental 10th year, COMCO Mundo reaffirms its core philosophy of putting its workforce at the forefront of its success

"No words can express how grateful I am to be part of an organization, a work family, that truly believes and cares for its people," said Joyce Yu, Associate Vice President for Events, Activation & Media Production and Managing Director & Head of SEA Wave & Spice Inc. and ALAB Experience+/ Partner. "More than a personal achievement, this is a reflection of how our culture is in COMCO, where each and every one is empowered to grow and lead meaningful campaigns and projects. I am looking forward to paying forward that trust by helping the team and to continue contributing to the company through our work."

"Our landmark tenth year is a celebration of both how far we have come and the incredible people who have been on this journey with us," Mr. Ferdinand L. Bondoy, Interregional President & Group Chief Executive and Head of Global & Strategic Communications / Partner & Co-Founder of COMCO Mundo League of Enterprises. "At the heart of our team are the passionate individuals who push the boundaries of meaningful storytelling and communications excellence every single day. We celebrate what reflects our enduring commitment to nurturing world-class leaders. As we look to the future, we are confident that this empowered leadership team will drive COMCO Mundo League of Enterprises to even greater heights."

Stay updated with COMCO Mundo by visiting comcomundo.com or following fb.com/comcomundo on Facebook, linkedin.com/company/comcomundo on LinkedIn, and @comcomundo on Instagram.


About COMCO Mundo League of Enterprises

A global award-winning and powerhouse intercontinental communications group, COMCO Mundo League of Enterprises is a collective of agencies, programs and brands dedicated to advancing the communications profession and related disciplines including digital, multimedia, advocacy, training and education, and social entrepreneurship, among others; to be a force for social change; to nurturing talent growth and workplace community culture; and to championing borderless collaboration. The COMCO Mundo League of Enterprises is comprised of COMCO Southeast Asia - Pilipinas, COMCO Southeast Asia - Singapore, COMCO Middle East & Africa, TARO AOX - A COMCO Mundo Company, SEA Wave & Spice - The Super Agency & Studio, COMCO School of Communications, Camp COMCO, Citizen COMCO, Sundaica Shared Services & Enterprise Community, and Southeast Asia Communications Agencies Network (SEA CAN) Alliance by COMCO Mundo.

COMCO has been awarded Agency of the Year at the IABC (International Association of Business Communicators) Global Gold Quill Awards in Chicago, USA and Asia-Pacific Silver Quill Awards in Manila, The Philippines; Consultancy of the Year in Asia Pacific at the PRCA APAC (Public Relations and Communications Association) Asia-Pacific Awards in Singapore; and Top 5 Global Finalist at the CIPR (Chartered Institute of Public Relations) Excellence Awards in London, the United Kingdom; and 200 metals from various local, regional, and international award-giving bodies.

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