Michelin Innovation: Driving the search for new technologies on Road Safety and Better Mobility in Shell Eco-Marathon Asia 2016

Michelin has joined hands again with Shell for the third staging of the Shell Eco Marathon Asia (SEMA), now on its third and last year in the Philippines from March 3 to 6, 2016.

This year, MICHELIN focuses on Innovation as the driving force that ensures road safety and better mobility on race tracks and ordinary road conditions. In 2014, the key word for MICHELIN at the Shell Eco-Marathon was Michelin Total Performance, underscoring the need for tires to deliver multiple performances, to be safe, energy-efficient and long-lasting.

MICHELIN takes the challenge for energy efficiency, safety and innovation in Shell Eco-Marathon Asia 2015

Marketing Communications Manager for MICHELIN Philippines Caroline Del Rosario, Communication & Brands Director for MICHELIN East Asia and Australia Ruedee Euachongprasit, Customer Engineering Support Manager for MICHELIN Philippines Jaybee Atanacio and Chief Representative of MICHELIN Philippines Michael Nunag during the MICHELIN Press Conference on Energy Efficiency, Safety and Innovation at the Shell Eco-Marathon.

Michelin, in global partnership with Shell, welcomes back the Shell Eco-Marathon Asia (SEMA) for its second year in the Philippines at Luneta Park, Manila on February 26 to March 1, 2015.

The Shell Eco-Marathon is an international competition wherein student teams must create a safe and energy-efficient vehicle that promotes sustainable solutions for mobility. MICHELIN continues as the Official Global Partner and Tire Supplier of the event in 2015.