SELENA GOMEZ ROCKS REBEL LOOK IN EDGY ADIDAS NEO LABEL COLLECTION

Selena Gomez, global style icon and guest designer for adidas NEO Label, launches her new Spring/Summer 2014 collection with the release of stunning new imagery.

With a previous collection already under her belt, the star has further developed her role as guest designer for the adidas NEO Label, taking her inspiration from street style and giving it a ‘rock rebel’ twist. The 28 piece fashion collection is modelled by Selena in a series of sassy shots that accentuate its edgy spring floral look.

SELENA GOMEZ REWARDS MOST LOYAL FANS WITH EXCLUSIVE SELF-SHOT SNEAK PEEKS OF HER NEW ADIDAS NEO LABEL COLLECTION

Selena Gomez for adidas Neo label collection +
Get the chance to meet Selena in person!

adidas NEO Label guest designer and style icon Selena Gomez is giving fans exclusive sneak previews of her new Spring/Summer collection.  A series of personal films can be found hidden online, before the collection officially launches on 12th February.

In the most intimate, direct-to-fan fashion launch ever, Selena has hidden a series of self-shot #NEOsneakpeek short films across the web. Each film will offer an exclusive preview of key pieces from her NEO Spring/Summer 2014 collection, and give an insight into Selena’s design inspirations.