Selena
Gomez, global style icon and guest designer for adidas NEO Label,
launches her new Spring/Summer 2014 collection with the release of
stunning new imagery.
With
a previous collection already under her belt, the star has further
developed her role as guest designer for the adidas NEO Label, taking
her inspiration from street style and giving it a ‘rock rebel’ twist.
The 28 piece fashion collection is modelled by Selena in a series of
sassy shots that accentuate its edgy spring floral look.
Selena
is pictured in the design studio surrounded by her inspirations for the
new range. She wears her favourite pieces from the collection, pairing a
button detail flower dress with a grey denim jacket bringing cool
layering to a spring look. Giving casual wear a glamorous twist, Selena
lounges in her super wedge hi-top sneakers and kicks back in her
monochrome striped pants, teaming them with a chic black bralet and
floral track top for a dash of colour.
Based
around a palette of black and white contrasted with a hint of floral
pinks and reds, the cool collection juxtaposes flirty flower prints with
big bold slogans and monochrome stripes.
Selena
commented: “My new collection is so playful and packed with prints.
It’s all about switching it up and finding your individual style. You
can mix and match styles and looks to really have fun with the pieces
and create a rock rebel look all of your own.”
Claire
Midwood, Vice President adidas NEO Label, said: “Selena has revealed
her sassy and rebellious streak in the new adidas NEO collection. The
comfortable, easy to wear pieces bring a cool edge to spring daywear
which can be mixed and matched so teens can experiment with their
style.”
The
offical release of the new collection imagery comes after Selena gave
dedicated fans a preview of the range in her series of self-shot
#NEOsneakpeek films. The short personal films offered a candid glimpse
into Selena’s life as she talks through the process of creating the new
collection. Clues found on NEO’s social channels led fans to the films,
which were in hidden locations online.
For more information on Selena's new collection and to stay up to date on all things NEO, go to http://www.adidas.com/neo or visit the NEO Twitter account @adidasNEOLabel.
adidas NEO Label footwear is available in the Philippines in selected department and sports stores.
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