With one of the world’s longest quarantines, Filipinos are already experiencing “protocol fatigue,” which makes them more lenient about hygiene habits and puts them at risk of infection. Procter & Gamble’s Safeguard is stepping in to remind and reinforce the importance of proper handwashing through the SAFEWash movement. With the current increase in cases in the country, the brand is even more committed to becoming a force for good for all Filipinos who are put at risk every day.
