With one of the world’s longest quarantines, Filipinos are already experiencing “protocol fatigue,” which makes them more lenient about hygiene habits and puts them at risk of infection. Procter & Gamble’s Safeguard is stepping in to remind and reinforce the importance of proper handwashing through the SAFEWash movement. With the current increase in cases in the country, the brand is even more committed to becoming a force for good for all Filipinos who are put at risk every day.
Sunday, September 12, 2021
Sunday, September 5, 2021
Procter & Gamble partners with EcoMatcher to leverage blockchain technology in tree planting
Procter & Gamble Philippines (P&G) further strengthened its commitment to the environment with its partnership with the technology platform EcoMatcher. This partnership with EcoMatcher is part of “Forests for Good”, P&G’s campaign to actively protect nature by planting trees that help improve local ecosystems.
Forests for Good is part of the company’s global sustainability goals, dubbed Ambition 2030, to make responsible consumption possible by 2030. One of its goals is to be carbon neutral for the decade, so it is actively reducing its greenhouse gas (GHG) emissions across its manufacturing sites globally. Locally, the P&G Cabuyao plant is already powered by 100% renewable electricity and has already reduced more than 80% of their greenhouse gas emissions.
“Environmental sustainability is built into our P&G business strategy. Our promise will always be to delight consumers, customers, and communities with superior products while conserving and protecting the environment at the same time,” says Raffy Fajardo, P&G Philippines President and General Manager.

