RLC Residences Garners Highest Purchase Intent in the Next 2-3 Years Among Residential Condo Developer Brands

File Photo: 2024 Developer of the Year RLC Residences garners the highest purchase intent in the next few years among other residential condo brands.

RLC Residences has once again solidified its position as one of the leading names in the residential condo market, topping both Top-of-Mind Awareness and Purchase Intent in a recent study conducted by Kantar. The residential division of Robinsons Land outperformed key competitors, particularly in the mid-tier condominium segment, showcasing strong conversion rates and brand affinity.

The study, which surveyed 1,035 property seekers from socio-economic class ABC1 households within NCR+ (NCR, Cavite, Rizal, Pampanga) and Cebu (Metro Cebu, Mandaue, Punta Engaño, and Busay), specifically males and females aged 25 to 60 years old who are purchase decision-makers of residential condominium property to buy, actively looking for a residential condo to buy from a developer, and intend to purchase in the next 2-3 years, revealed RLC Residences as the most recognized and preferred developer among local residential condo purchase intenders.

Among those who interacted with brokers, RLC Residences generated strong associations with: being highly recommended by friends and family, value for money, friendly and knowledgeable property agents, flexible payment terms, being known for property value increases, providing various payment channel options, providing digital condo services, and being customer-centric (immediately attends to client’s concerns).

RLC Residences Unveils Future of Home Living at RLC Residences Expo 2025: Hello, Home, Forever

Expo runs from June 20 to 22 at Park Avenue, 

Bridgetowne, Pasig City

From L to R: - Dan Carlo Torres - Marketing Director and Head of Brand Management and Operations, RLC Residences

- Ma. Czarina Theresa Lugue – Asst. Vice President and Head of Business Development

- John Richard Sotelo – Chief Marketing Officer of Robinsons Land and Senior Vice President – General Manager of RLC Residences

- Stephanie Anne Go – Vice President and Head of Business Development and Design

- Carissa Denise Lao - Vice President and Overall Head of Sales

- Karen Cesario - Senior Director, Marketing Head, and Chief Integration Officer

- Engr. Emmanuel Arce, Vice President for Project Management

RLC Residences officially opens the doors to RLC Residences Expo 2025: Hello, Home, Forever—the first developer-curated expo in the Philippines dedicated to celebrating what a home truly means: a place to begin, grow, and build a life that lasts. Happening from June 20 to 22, 2025 at Park Avenue, Bridgetowne, Pasig City, the three-day event brings together thoughtfully curated experiences, exclusive offers, and expert insights to help home seekers find not just any space, but the right one—their “forever” home.

The expo also marks a meaningful milestone for its parent company, Robinsons Land, as it celebrates 45 years of building quality developments and communities. The event pays tribute to this legacy—highlighting the company's continued evolution and unwavering commitment to creating spaces that improve lives.

The event commenced with a ceremonial ribbon-cutting led by top executives of RLC Residences, Mr. John Richard Sotelo, Chief Marketing Officer of Robinsons Land and Senior Vice President, Business Unit General Manager of RLC Residences; Ms. Stephanie Anne Go, Vice President and Head of Business Development and Design; Ms. Czarina Lugue, Assistant Vice President and Head of Business Development, Ms. Carissa Denise Lao, Vice President and Overall Head of Sales; Mr. Dan Carlo Torres, Marketing Director and Head of Brand Management and Operations; and Ms. Karen Cesario, Senior Director, Marketing Head and Chief Integration Officer.